Five action worthy methods to create a strong culture at franchise places

When it comes to the success of the franchise, reliable systems and procedures are necessary, but a rich company culture is the glue that keeps it together. Culture is about creating stability, community and connections in a franchise system that owners, employees and consumers can buy.

At its core, the culture of a company is shared mindset, value and behavior that shapes how people work and support each other. In a franchise system, culture is highly dependent on relationships. Below-up from the top-down, culture must be constantly communicated and represented through strong connections within an organization.

Stayed with Kidi AcademyAn educational child care franchise, from almost a decade, I have seen the work that goes into nutrition to culture-defined values ​​that spread to more than 350 places across the country. Franchise has been given five ways to create a culture which is strong enough for the scale:

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1. Create a basic identity but allow for development

As a founder or franchise, you need to define what matters the most to you and ensure that your vision is broadcast in every layer of the organization. The main values ​​of the Kidi Academy – integrity, relationship, responsibility, curiosity, passion and effect – this shapes how we serve as a brand since 1981.

He said, culture is not stable. As people and generations change, how your brand supports its stakeholders should also develop. Creating a regular opportunities such as franchise-wide annual conferences, organizational “tempo checks” and even internal survey helps you consider how your corporate characters complement your goals. The culture created with openness for change becomes a living, breathing part of the identity of a brand.

2. For example leadership

This is a major responsibility, but the corporate team is the most visible example of the brand of culture within a franchise system. If the leadership team of a franchise does not make the values ​​that they expect from the franchise owners, the system can easily be out of alignment.

Office every conversation as an opportunity to model your values ​​and embodiment your organizational culture. Embrace a team-first mentality, where no one is “above anyone else”. When franchisees get accountability and support from corporate leadership, and see all working together for more and more, they are more likely to provide the same level of customer service at their own places. To be effective, culture must be seen in action rather than being written in a handbook.

3. Design honor onboarding and training

Before signing a contract by a franchise owner, it is important to install a culture fit upfront. From the first meeting, candidates should understand the vision and values ​​running your brand, and you should get some important insights from them. Does inspire them? Are they supporters of your mission? When we are engaged with the owner of a potential kidi academy franchise, we are looking for someone who is emotional about this purpose and not only financially motivated.

A solid onboarding experience should dive into “why” behind the brand. There are opportunities for a franchise such as leadership development, franchisor, such as training, from field consultants to site visits and learning resources, to strengthen the brand identity after the day.

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4. Connect franchise to each other

One of the most powerful ways to strengthen the culture is to build a connection to a strong colleague among the franchisees among the franchisees. Through mentorship programs, and systemwide networking events such as regional and national meatups, the franchise can see the brand culture in action and hear from other owners who live brand values ​​in real situations. It is important for their success to make these events accessible throughout the system, but small committee meetings with stand-out franchisees are also important to pursue a brand.

The franchisees that feel connected to each other are more busy, more likely to share more practices that can wave throughout the organization.

5. Leave space for local identity within shared values

Each franchise location operates within a unique community, therefore, the franchise must have a place to express corporate values ​​from the methods that resonated locally. Encourage owners to partnership and support reasons that bind your brand values ​​to their neighborhood. For example, a umbrella stance on corporate social responsibility allows the franchisees to function within boundaries and make the cause local. The balance of continuity and autonomy produces ownership without renouncing continuity. This approach displays franchisees that they are reliable and show customers that your brand actually cares for their communities.

A strong corporate identity is a strategic advantage. When franchisees are supported, associated and combined with a general mission, they are more likely to succeed. And when culture is clearly defined and allowed to develop, it becomes a powerful force that units a franchise brand at every place. This is how culture thrives – a franchise at a time.