Gaming tokens are on this edge since 2021 crypto boom. In fact, data from Sosowalu Shows that they were the worst performing crypto baskets over the last 12 months period, ending a 62% decline in this period compared to an increase of 174% on the Pafi tokens.
However, under the crypto-friendly trend of the Trump administration, it can change.
Gala Games- from a blockchain-based gaming platform- became the first crypto gaming company to partner with the White House, bringing a web 3 game Easter Egg Hunt in 2025 Easter Egg Rolls. The social media platform in the official X of the White House has also been mentioned on the tie-up between the excess of other cooperations with the tech veterans.
Since the announcement Gala Token has increased by about 18%, the gamefi token increased by 13%, and the broad crypto market, as measured by coindesk 20 (CD 20) Index, increased by 8%.
User connectivity
The purpose of the attempt was to present the blockchain to the families that overwhelmed them.
The game hosted on Easter. Gala. Gams offered a “free and simple” experience, where the players collected virtual eggs to win the unique non-fan token (NFT) stored on the abuses, collecting virtual eggs, the owner layer of the gala, 1 blockchain, the company said in a declaration shared by the company.
Gala Games stated that the players were able to log in, investigate and collect eggs without the need for a crypto wallet experience. Each NFT reward was stored on Galachain, indicating future use in Gala’s entertainment projects including Gala music and Gala film.
The Web3 gaming firm told Coindesk that more than 300,000 games have been played since the incident began, with about 100,000 new accounts. Broadly 17% of the participants went to detect other Gala’s other projects, which suggests real user engagement beyond the Easter phenomenon.
In 2019, the project founded by Zingga co-founder Eric Shimare, Dreamworks Animation, NBCUNIVSL and Snup Dog are laying a groundwork for widely adoption through collaboration with artists. Earlier this month, Gala film announced a partnership with LG Electronics to bring web 3 entertainment to TVS, and the company indicated that it was working with a government agency on transparency efforts.
Industry response
The Easter game marks a real -world testing for the project and the broad gamefi sector.
Asked about the lead-up for the phenomenon, Schiermeyer shared that the project was focusing on high-level tie-ups. “We have a team dedicated to the government outreach,” he said. “I also spent time in Mar-e-Lago and talked to the President. But mainly we wanted to help make the incident more fun, and I think Bhavna was well received.”
Industry reactions were mixed. Some praised visibility, while others reported that more work is required to adopt the game’s massive industry on a large scale.
Scale Labs CEO Jack O’Holarn told Coindesk that Gamefi has never expanded, but its issue is visible instead. The technology at the top of it is mature. “In the past, you needed to manage your own crypto wallet and pay high gas fee,” he said. “Now, gas-free blockchain and seamless onboarding remove those obstacles.”
He said, “The functional value and utility that brings blockchain into gaming cannot be pressed for long,” he said.
Nevertheless, a broad adoption of the gamefi region will require more meaningful cooperation with mainstream gaming outlets. This can potentially open “Fludgates”, O’Holarn said, because the player’s Aadhaar for the traditional gaming sector is beyond the countdown count. If yes, “floods will be open.”
Meanwhile, Gosh co-founder Mitja Gorochevsky praised the visibility of Gala Games and Gamefi sector through the White House Tie-up, but warned that the industry should still resolve its identity crisis.
“It is caught between gaming and about business,” he said.
“Unless the blockchain game fundamentally introduces new experiences, government partnership alone will not work to adopt large -scale.”
