Generative AI apps have seen a tremendous increase in both download and in-app revenue in the first half of 2025, a report of the market intelligence firm Sensor tower Said. H2 2024, compared to 1 billion, users downloaded the Genai apps 1.7 billion times. These apps-apps doubled in revenue, H1 in 2025 brought $ 1.87 billion in 2025, compared to $ 932 million in H2 2024.
The report stated that users spent over 15.6 billion hours on the Genai apps in the first half of 2025, a jump of 8.5 billion hours in H2 2024. This time it was recorded in 426 billion sessions.
Asia was the fastest growing market for Jenai apps, and thanks to markets such as India and mainland China, also led the market share in terms of download with 42.6%. Downloads in Asia were 51% in Europe and 80% in Asia compared to 39% in North America.
While Latam recorded the highest growth for in-app purchases for the GNAI apps, North America still leads to market share with 40%.
Continuous growth of chat
The censor tower said that chat was the main app for in-app revenue in every country, bar China. However, China’s Deepsek performed better in terms of the number of downloads in the weeks of launch.
People are spending more time with different AI assistants, leading the chat pack. People used the app for H1 for more than 12 days on average a month. Other popular apps character were AI, Polybase, Deepsek and Perplexity.
The viscosity of Chatgpt has been impressive. The censor tower said that people are using Openai app as X and Redit. Only Google has a better rate for the average number of days used per month. The report also mentions that, compared to the previous year, the weekend use of Chatgpt has also improved, indicating that people are relying on the AI-operated chat app beyond work.
The report stated, “This development makes the pattern of its app more important to Google, which consumer rely as a primary search tool both during and out of work hours,” the report states.
Over time, the gap between the use of apps and apps in the top search engine and browser categories is reduced. For example, in H1 2025, Chatgpt had 16 minutes of average daily use compared to the top search engine and 18.2 minutes for the browser.
Beyond the search, users are using Chatgpt for health and welfare, shopping, personal finance and food advice. The report stated that more than one -third of the signal used on Chatgpt in Q2 2025 was related to lifestyle and entertainment.
The censor tower stated that the Chatgpt is receiving users in both mobile apps and platforms. It states that more than 15% Chatgpt users in the US access it to the web and mobile, which is higher than other platforms such as Temu and Threads. While Chatgpt has shown progress, it is still behind other platforms such as Google, Facebook, YouTube, Google Docs and Amazon, who have more than 25% users using service on both web and mobile.
Apps “AI” are literally added
The Intelligence firm said in its report that the word AI now appears more than 100,000 times in the app details on both app store and Play Store. Users downloaded the apps in H1 2025, mentioning AI 7.5 billion times, which were responsible for about 10% overall download.
In the last 12 months, AI Assistant, AI Content Generation, Photo Editing, Nutrition and Diet, Test Prep, Tutoring and Studies, Translation and other hobbies and other hobbies and interesting services have added an increasing number of apps to AI-related conditions.
The increasing number of applications in the top chart for different categories now has “AI” in his name. However, only downloads in this joint have a short -term boost.
“Unexpectedly, words such as ‘AI’ or ‘LLM’ have been added for his app names or details,” the censor tower said, experienced a significant boost in the download in later months. “
