There is a new tab in Google Search. You must have seen it recently. It is called AI mode, and it brings a Gemini- or chat-style chatbot to your web search experience. You can use it to find the link, but also quickly take information to the surface, ask follow -up questions, or ask Google’s AI model to synthesize things that you will never find on a specific webpage.
For now, AI mode is an option inside Google Search. But that cannot happen. At its I/O Developer Conference on 20 May, Google announced that it is rolling AI mode for all Google users in the US, as well as adding many new features in the platform. In an interview before the conference, people in charge of search in Google made it clear that if you want to see the future of the most important search engine of the Internet, then you just have to do so that AI is on the tab on AI mode.
Google likes to remind people that the main technology that reducing the AI revolution was actually made in Google. In Chatgpt “T stands for” transformer “, a concept developed by a group of Googlers in 2017 and a now-ochemth paper is presented in a now-identic paper Meditation you all need. The industry is looking for every nook and cranny in which it can shake a big language model, but “We have invented this stuff a lot For Search, “Nick Fox says, which runs all the knowledge and information products of Google. And thanks to Google’s AI work, they think the search may be unfamiliarly different – and, in their brain, in a few years – in a few years – in a few years.
“We invented this stuff a lot For Search”
“In the past,” Fox says, “The search gets limited,” if there is a piece of information, I can give it back to someone. ” “But the surprise about these models is that they have the ability to argue, to change, to add dots, to synthesize, to do all these other things that go beyond the information for this perception of intelligence.” Over the years, Google CEO Sundar Pichai has talked about going to Google more helpfulAnd this is what Fox thinks that search can now do better.
The new features in AI mode are mostly things that you can not just do with a normal Google Query. The deeper discovery, the AI model leads Google’s deep research tendency, which transforms your prompt into a lot of discoveries, and spends time and synthesize the information to give you (expectation) for the broad and consistent summation of a very large subject. Project Meriner, the first experimental feature that can actually click around the web and do the goods for you – Google prefers to show merrinner booking holiday for you, or hunt around the web for the best concert ticket prices and then buy the best deal in itself – now also made in AI mode. And with the search live, you can interact with it and interact with the search engine, and by pointing to your camera on what you are looking.
AI mode can now reach your old search query, and you can choose to allow the system to reach your email (and eventually other Google Apps) to give more reference to the system, which you are and what you care about.
Add all these things together and what you get is a version of the search that is much more flexible and individual for both the user and individual query. Imagine a version of Google that is not just a page full of links, but each time you press the enterer offer a completely different interface and a set of data. This is the same that Liz Reid, who runs Google’s search team, wants to look like a product.
“I think the search result page was a construction,” she says. The way we all have gone for two decades, it was largely a response to the web structure: web page, web page out. Good AI models are now able to get around that structure, and are able to find and synthesize information from a lot of sources. Now the question for Google, Reed says, “Is this information presented only for you, or is it presented for you in a way that you find as useful as you will like?”
The chatbot-first AI mode will not completely change the search result page for a while. It is not even replacing the “I am feeling lucky” button, no matter what some people had seen recently. Google is very complex a product, used for many things, to switch one at a time. For now, the Fox compars the setup in the way you can use Google images or Google news: both locations dedicated to a specific use, and a section in general search results. “We think the main discovery experience should be the best experience for the majority of our users. And it should bring in AI, images, news, whatever it is.
If you want to see where AI acquisition is happening, though – and it Is Getting – Keep an eye on AI observation that pop up on top of your results. Google also announced in I/O that 1.5 billion people are looking at AI overview in their search results every month, which Fox says that is a function of Google that is showing them on more discoveries and users are searching for fast. “What we really see is that people are taking it out,” they say. AI overview has been somewhat problematic in the past: Google’s AI has asked people to eat rocks and glue their pizza, and at least some time happily defined any med-up that you asked. But they are to live here, and both Fox and Reid say they are confident that they will continue to be better.
Over time, Google thinks about AI mode and AI overview, and as a whole by extension search, not as a complete text results “, not to summarize the search results”, but something else like a blank canvas to share information. Should some results be an AI-related video or podcast? Or automatically generated charts and graphs, which AI mode can already be made for you? What about a complete, one-band web app created by Gemini, just to help you answer the question you asked? What if you only give you some information about your question, can tap in the Google Project Meriner and simply solve your problem for you? This is the future of search results, Google thinks, and it does not have much use for a page filled with blue links.
Search results are not much used for the future of future blue links
When I ask Fox and Reid what it could mean for the web, and for millions of website owners and publishers who had long been dependent on to send them traffic on Google, Fox says that he is convinced that AI’s rise is not the end of the open web. “I deeply believe that this is an expansionist moment,” he says. “The web is dying 25 years, and this is not happening. The web is growing.” He says that Google’s data shows that people click on the link at AI overview, and can actually be more engaged in sites that they are known because they are deliberately looking to go deep on something. But he allows that he is an optimistic on this stuff.
Whatever it means for the web, no question is that Google is committed to the total reinforcement of this discovery as to what the discovery looks, and what it means, proceed. In three years, Fox says, we will all think and use in a fully recognizable manner for today’s product. Google officials always like to talk about the company’s mission statement – To organize world information and make it universally accessible and useful – And both Fox and Reid refer to it many times. Google has spent 25 years in working on “organized” and “Sulabh”, and Reid says the job is now turning into the last word in the sentence. What does it mean to get all the information of the world and make it for Google useful? In AI mode, and in Google’s most important product, it means that Gemini to work.
