Google is rolling an agent AI-managed business calling feature for all users in the United States, the company announced on Wednesday. Tech giants are also increasing the AI mode of Google Search by bringing their Gemini 2.5 Pro model into search experience and introducing deep research abilities.
The new business calling feature uses AI to call local businesses to collect information about availability and pricing. The idea behind the convenience is that you really help you reach the phone and reach information without talking to someone.
Google first began testing the feature in January, which was with users who opted for the company. Search lab Use.
To begin with, you need to find something like “I have a pet groom”, and you will see a new option in the results “AI check pricing.” From there, you answer some questions to get information about appointments and services from various local businesses. For example, you will be asked what type of pets you have, which services you need, and when you need service.
A Google spokesman told Techcrunch in an email that each call for a business begins by announcing that it is an automatic system from Google from a user.
It is worth noting that google Facing backlash a few years ago For a similar business-jolling facility that followed the human speech, because some users were worried that the company was misleading people thinking that they were talking to another human. After backlash, Google said that its AI would recognize itself as a robot while keeping these calls.
The new business calling feature is starting rolling all search users in the United States, with Google AI Pro and AI Ultra Higher Border for Customers.
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Google AI is also supercharging, Google Search feature that lets you ask you complex and multi-part questions through AI interfaces, Google AI Pro and AI Ultra Subscribers with Gemini 2.5 Pro for subscribers. Tech giants say that the model performs excellent on advanced logic, mathematics and coding questions. Customers will be able to select the 2.5 Pro model from the drop-down menu in AI mode.
For the new “deep search” feature in AI mode, Google says it will save customers hours by conducting hundreds of discoveries and issuing arguments in separate pieces of information to create a broad and fully quoted report in minutes.
Google notes that deep search is useful for intensive research related to jobs, hobbies or studies. The company says that it is also useful in examples where you are making a big life decisions, such as buying a new house or seeking help with financial analysis.
Since its launch earlier this year, Google has been creating AI mode with additional capabilities as it continues to take popular services such as Perplexity AI and Openai’s Chatgpt Search. For example, Google rolled out a back-end-voice voice conversation with AI mode last month. In May, Google introduced a purchasing experience in AI mode, allowing you to see the product visual and other AI-operated guidance that takes advantage of the product data.
