Google unveiled a new line of AI-fuel glasses built on the Android XR platform, this year was one of only dozens of announcements in Google I/O. Nevertheless, especially one aspect grabbed my eye, as much as it could be a casual viewer.
While the idea of wearing AI-powered lenses that can whisper directions in your ears while presenting your two-two list on a mountain vista, is exciting, it is how you will see when you use them when you use them that attracts my attention. In particular, Google’s partnership with Warbi Parker and Gentle Monster to design your new smart glasses.
The shadow of the shadow by the Google Glass audience and the so -called glasshole made them unilateral, but it is not difficult to see a partnership as a intentional strategy to avoid repeating the mistakes made a decade ago. Wearing Google Glass may have been said, “I am wearing the future,” but also indicated, “I can film you without your consent.” No one will think that Google did not consider the fashion aspect of smart glasses this time. Meta’s ray-ban cooperation is based on uniform impulse.
If you want people to wear a computer on their face, then you have to look good to them. Warbi Parker and Gentle Monster are known for making glasses that appeal to Millennials and General Z, both in looks and prices.
Sameer Samat, president of Android Ecosystem at Google’s Android Ecosystem, said, “Warbi Parker is an incredible brand, and they are really innovative not only with designs that they have, but also with their consumer retail experiences. So we are thrilled to participate with them.” Interview with Bloomberg“I think between the soft demon and the warbee parker, they are going to be a great design. First and most important, people want to wear them and feel proud to wear them.”
Smart fashion
Wearables are not mini smartphones, and it has proved to be a mistake to treat them in this way. Just because you want to scroll via AR-Enessed Dog Video, it does not mean that you do not want to look good together.
In addition, smart glasses can be the best way to integrate generic AIs such as Google Gemini into hardware. Compared to the struggles of Human AI PIN, rabbit R1, and plaud.
We already live in a saturated world with wearable technology. Smartwatch is universal, and wireless earbuds also contain microphones and biometric sensors. However, glasses occupy the real estate of your face too much. They are people in a way that people identify you more than your watch. Promotional reality devices sitting on your nose need to appeal, whether you look at the lens.
Combine what provides smart glasses wearing, and you have a very strong product. They do not have to do everything, just enough to justify them. The better they look, the less justification you need for technical features.
Creating a team with two companies that actually understand the design shows that Google understands it. Google is not pretending to be a fashion house. They are outsourcing style strategies for those who know what they are doing. Google feels that if smart glasses are going to work as a product, they need to be mixed with other glasses, not to declare the world that someone is wearing them.
How much they will spend to determine the prices of smart glasses to match the high-ended smartphones, as the prices of smart glasses will be slowed. But if Google takes advantage of the direct-consumer experience of Warby Parker and the gentle monster, to keep the prices appropriate, they woo a lot of people, and possibly reduce their rivals. People are used to spend a few hundred dollars on leaflets, an additional fee of a reasonable size for AI will be just another perk, such as polarized prescription sunglasses.
Success here can also be waved for small, but fashionable eyewear brands. Your favorite boutique frame designer can eventually offer ‘Smart’ as a category, such as they do infection with lens today. Google is making a condition that people will choose to wear technology if it seems that they look like they would like to wear anyway, and to look good, people have a condition safe as a bet about a condition on people to look good that I can imagine.
