Imagine that you are a Formula One driver who is hurting a race track at a distance of 200 mph when your engineer comes on the radio and says … Some?You can’t exclude it, but you are also going to spend a lap with that old Verizon commercial (“Can you hear me now?”) And on your life -line.
This is just a problem, Norwegian startup Hans is solving with an impressive small and fast bit audio processing software that already attracts customers such as the official radio supplier, Intel and Ridel Communications for F1. Hance Techcrunch Disrupt is one of the 200 startups selected to show its technology in 2025, running 29 at the Moscone Center in San Francisco on 27 October.
The dress of about 10 employees is a treasure of audio industry experience. It contains co-founder Stany Agel, which is also the CEO of Audio Editing Software Company ACON Digital, and Peder Zorgensen, which drives the sound effects library with sound.
Artificial Intelligence Phula, Agel, Jorgensen, and the rest of the Hans team realized that the entire audio processing pipeline had the opportunity to take advantage of these new techniques – but especially in noise reduction and separation. So a few years ago, he began to train his own model on Soundley’s high quality recording, including the F1 cars, from the roar of the Icelandic volcanoes and everything from the Rumble.
Since then, they have been able to shrink the Hans Processing Model only up to 242 KB, which means they can run on the device instead of the cloud, saving time and energy. Hans says that these models can separate sounds, remove noise, echo and reverb, and increase speech clarity with just 10 milliseconds of delay.
While other companies offer similar audio processing software, small, energy-skilled models of Hans can process audio on all sizes in real time. It sells RDIOS Riedel F1 or FEFA, and is attractive to law enforcement and defense applications, for this it is great, CEO Jot Hika told Techcrunch in an interview.
Hika sees the opportunity to go in many more directions for audio processing of Hans, too, now, when it has raised Intel as a partner. Hance is working with technology giant, to adopt your model to work on various versions of their chips, including its latest “nerve processing units”. Startup is also talking with other chipmakers, too, Hika said, and an unknown smartphone manufacturer.
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Hika said that these professional participation will last for at least a few years and they are non-exclusive. This is good for the ability to score a startup, but he said that Hans would have to grow at a rapid pace to stay ahead of the competition. The company has brought its first Chief Commercial Officer, but Hika said he hoped Hans that Hans focused heavily on R&D, and that the company would give preference to “AI-competent” workers to stay thin.
“We know that now we have an advantage on our rivals, but we definitely have to maintain it, so we are moving fast,” he said
If you want to know more about Hans – and dozens of other startups, listening to their pitches, and listening to guest speakers in four different stages – interrupted us, joining us, in San Francisco from October 27 to October 29 in San Francisco.
Learn more about tickets and pricing here.

