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The “cool-quiet” movement is reshaping the way people relax and is giving rise to an industry expected to reach $60 billion by 2030.
family enthusiasm CEO, Jane Batchelor, grew up watching her father smuggle alcohol underground in Saudi Arabia. She loved the ritual, the gathering, and the chemistry of creation. She saw how something as simple as a drink could bring people together, but also saw how alcohol often ruined the relationships she wanted to build.
Years later, she began experimenting with different elixirs in her NYC kitchen. She shared them among friends and family and people couldn’t get enough. Over time, recipes were improved, leading to the creation of an entirely new drink category: the “social tonic”, a blend of adaptogens (for balance), nootropics (for focus), and botanicals (for flavor). Kin was born.
Today, the company is the category leader in terms of sales at retailers. The company says they are the leading premium brand at Target, selling more than all competitors combined.
Image Credit: Kin Euphorics
Kines is growing rapidly, with net revenues of $11 million in 2024 and double-digit growth expected in 2025. With a new contract in hand with Southern Glazer, the nation’s largest wine and spirits distributor, they expect to start the new year with $10 million of fresh retail expansion revenue while doubling growth with their existing channel mix.
Kines products are a ‘high priority’ for today’s adults
Millennials and Gen Z are redefining the meaning of “going for a drink.” According to Gallup, today 48% of adults under the age of 35 do not consume alcohol. A McKinsey report described Gen Z as being “obsessed with fitness”, with 56% citing fitness and health as a “very high priority”.
This obsession has spread into every corner of consumer culture, especially in the $1.5 trillion global wellness economy. But only a select few have taken advantage of this opportunity, and Kin Euphorics is positioned to lead. They were the first brand to coin and create the “euphoric” category: functional, non-alcohol beverages designed to make you feel better in every sense of the word.
How does Kin’s approach differ from “mocktails” or other non-alcohol drinks? “I’m not interested in glorified juice packaged in a liquor bottle,” says Batchelor, which is why she met with real neuropharmacologists, endocrinologists, and others to create a drink that actually boosts mood, focus, and relaxation.
To its customers, Kin is more than a product. It’s a part of who they are. They are building a true lifestyle brand, which explains why they are opening up the investment opportunity to true fans and customers.
Rapid increase in sales of Kin Euphorics
They also distribute through Southern Glazers Wine & Spirits, the largest wine distributor in the US. It’s a historic partnership that signals that “Big Alcohol” also sees the writing on the wall.
The numbers speak for themselves:
- $50 million in lifetime sales
- $11 million Net Revenue in 2024
- $10 million revenue potential In Year 1 of their Southern Glazer partnership
- 50% gross margin Profitability is expected in early 2026
- 115% higher sales velocity at Sprouts Compared to competing non-alcohol brands
In addition to retail shelves, Kines’ products have also appeared at music festivals and boutique hotels. That growing cultural presence has helped the company transcend its “non-alcohol” label and lead a larger lifestyle movement.
Opportunity: Be part of the future of social drinking
The family is now inviting investors add them In defining the functional beverage market.
There will be a rise in investor funds:
- National Retail Expansion and global distribution partnerships
- recurring revenue growth Through membership and hospitality channels
- margin expansion Through advanced functional component technology
- New flavor launches and product line expansion in 2026
Early investors can also access special facilitiesThat includes bonus shares and an invitation-only Kin Table dinner hosted by the team.
“The purpose of Kin is to connect people. That ‘Bam! Did we just become best friends?’ A kind of feeling.” -Jane Batchelor, CEO
The beverages market is about to see a major wellness shift. For millions of people, that change is already underway. That’s why Kin expects to reach profitability in 2026. Learn more about how you can become a Kin shareholder here.
This is a paid advertisement for Kin Euphorics Offering Regulation CF. Please read the offering circular here
The “cool-quiet” movement is reshaping the way people relax and is giving rise to an industry expected to reach $60 billion by 2030.
family enthusiasm CEO, Jane Batchelor, grew up watching her father smuggle alcohol underground in Saudi Arabia. She loved the ritual, the gathering, and the chemistry of creation. She saw how something as simple as a drink could bring people together, but also saw how alcohol often ruined the relationships she wanted to build.
Years later, she began experimenting with different elixirs in her NYC kitchen. She shared them among friends and family and people couldn’t get enough. Over time, recipes were improved, leading to the creation of an entirely new drink category: the “social tonic”, a blend of adaptogens (for balance), nootropics (for focus), and botanicals (for flavor). Kin was born.
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