Jeff Fenster did not set to create a restaurant franchise. In 2016, he sold only one business and was looking for his next step. A self-ensured “high-strang” entrepreneur, Fensster began tampering with Acai bowl in his home kitchen after experiencing fruits in Hawaii. What started as a personal welfare experiment became something big, and he began to create Acai bowls for his friends during football Sunday.
“When I was able to get them away from traditional football foods, and they started asking for the bowl, I realized that it was not just for health-conscious persons,” says Fenster.
Then, during a completion of a closing smoothie shop in California, the fencing had an idea: What if he handled space and started his own food concept? Four days later, he signed the lease – without any name, menu or restaurant experience.
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Everbol’s birth – and webuild
The first EverboL location was opened in October 2016, with a goal of cheap, better tasting and more filling of health. “Which meant that I had to make large parts, it was to find out how to bring the cost down, taste it well and build up a lot of them,” Fenster says.
But he quickly learned that the construction of the restaurant is expensive. The cost of that first place exceeds $ 300,000. “This was no meaning to me,” says the fenster. “I am not making a rocket ship.” Instead of accepting the high cost of entry, the festors dared to have the dare to the founders: they launched their construction company. DoEverbol’s in-house construction firm was designed to solve a simple problem-controlling the bill cost.
The fenster brought to the contractor who helped with the original store to run the company. Together, they identified methods to cut costs using off-site construction, streamlined materials and efficient processes. Within a year, the fensster declined the cost of the buildout by more than half. “By the end of 2018, we were below $ 150,000,” they say. “Finally, we got under $ 100,000 per place.”
This approach allowed the fensster to open 28 corporate-owned stores in early 2020, all to take loans. He also launched his own supply chain operation, in which Everbel was imported directly from Brazil to give Acai strains from Brazil, which consumers could not get anywhere else. “It is like a French fries – they are all potatoes, but they taste differently,” they say. “Now, no one can say that they use the same Acai that I use.”
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Franchising for all
When the Kovid -19 epidemic hit in early 2020, the Fensster had to close more than 500 employees a day. But within 48 hours, he and a small team invented the “latter bowl”, a direct-consumer distribution service offered the boule bowls frozen from the closed Everboil kitchen. That unexpected axis led to another big opportunity.
“We got more than 400 franchise inquiries,” calls Fenster. “This was the moment when I realized what Everbol could be.”
The fenster initially suspected franchising – he thought it was only for the rich and expensive and risky. “I didn’t want the winner and loser in my team,” he says. Fenster eventually hugged it, but her model was different; He wanted franchising to be available to all.
“We do not care about the net value. We care about drive, culture fit and work morality,” fenters says. “If you are all-in, we will find out how you will get the store.”
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Jeff Fenster and Drew Breeze
Image Credit: Everbol
Enter Drew Breeze
One of those emotional believers was a future NFL-of-Fammer Drew Breeze. Fenters and Brees had almost moved to another business together in 2018, but re -joined during Kovid in 2020, when the Breeze started sending fensster photos of his children eating “later bowls” at home.
“All the stores were closed, and we were like, Okay, what do we do now?“Breeze tells entrepreneur“We used to stay away from Acai bowl for breakfast for months in our house because my children could not just be enough. It became a quiet family relationship.”
Today, EverboL is ranked #450th on the Entrepreneur Franchise 500, and the biggest franchise of the Brees brand, with 160 locations in different stages of development in 13 states. He is an investor and brand ambassador who promotes lifestyle Everboel.
“I am involved in a strategic capacity with each brand in which I invest,” says the breeze. “I sit on the board as one of the major investors, and I always wonder how we build the team and how we build the brand.”
Other notable partners include investors such as NBA Star Jason Tatam, UFC champions Kamaru Usman and Gary Vaneerchuk and Tim Grover. But Fenster insisted that it is not about chasing celebrities – it is about authenticity.
“I don’t ask anyone to post us,” says the fensster. “If they love the brand, they talk about it. If they do not, they should not.”
Related: ‘Send a man next time’: How an entrepreneur and his daughters built a $ 2.5 million franchise in a male-dominated area
A ‘Better-for-U’ Restaurant
Open and more than 350 in development of more than 100 places, fenters are now looking at international expansion. He is also working on making franchising even more accessible, with a long -term target of offering zero money for qualified operators. “I want to find the best people – not only the richest people – and help them build their future,” they say.
And although Everbol started with a bowl of frozen fruit, the fencing sees the mission more wide.
“We are not a health meal restaurant,” they say. “We are a better restaurant. If I can get someone to go from zero servings of fruits to one today, this is a win. Let’s meet those where they are and help them to be only 1% better every day.”
Jeff Fenster did not set to create a restaurant franchise. In 2016, he sold only one business and was looking for his next step. A self-ensured “high-strang” entrepreneur, Fensster began tampering with Acai bowl in his home kitchen after experiencing fruits in Hawaii. What started as a personal welfare experiment became something big, and he began to create Acai bowls for his friends during football Sunday.
“When I was able to get them away from traditional football foods, and they started asking for the bowl, I realized that it was not just for health-conscious persons,” says Fenster.
Then, during a completion of a closing smoothie shop in California, the fencing had an idea: What if he handled space and started his own food concept? Four days later, he signed the lease – without any name, menu or restaurant experience.
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