Reddit wants to make it easy for brands – and tap in cultural dialogue.
On Monday, social media platform introduced Redit Community IntelligenceAn AI-managed product that is aimed at helping the abolition take advantage of the billions of conversations on their platforms. Announced Kans Lions Festival of Creativity – The largest annual event of the advertising industry- the 20th anniversary of Reddit matches.
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The company wrote in a blog post, “Reddit is the most human location on the Internet, and one of the last locations on the Internet where brands can build authentic, reliable and engaged relationships with customers.” “As Reddit looks ahead for the next 20 years, we are putting a big bet on the power of these conversations to change the hearts and minds, as well as informing and validated the decisions.”
What was announced?
There are two different components of Reddit Community Intelligence, both are being released as initial-phase alpha features.
The first, dubbed redit inspiration, is a social hearing device that uses AI to scrape the giant contingent of the dusty data of the Reddit and gives an insight to the disaster of how their brands are being discussed on stage.
According to Reddit, the Paris -based advertising firm Publicis Group is particularly testing the reddit insight and is using the facility for the campaign plan, product development, cultural analysis and other purposes.
Then the second facility included in the conversation summary add-on, Redit Community Intelligence Package. These are the AI-borne summs of the ideas of Redditors on special products, which shine with the real conversations on the entire platform, which appear below the branded advertisements. A paid advertisement for a car can be added to a very brief observation of the response from the redditors, who have operated the car in the individual, as well as with a link to the respective pages where they are happening on the conversation platform.
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Reddit said in its blog post that initial trials have shown that the conversation summary feature has increased clicking rates up to 19% on an average compared to standalone advertisements.
A new era for the abolition
Redit announced this year had only one drop in the AI bucket in Kan Lions.
Since the public start of generic AI tools, this technology has become a central assessment for the advertising industry, which began in Bayana with the release of 2022 chats. Since then, the veterans of the brand and agency Vipanak have started using technology in the creative production process struggling with many of their moral red flags – and with the possibility that it could eventually change them.
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The possibility of that possibility has increased as it was recently reported that the meta is finally planned to automate the entire advertising process. A suit of other new AI tools – such as Amazon’s video generation feature, was released in public last week – is already making it easier for brands to generate advertisements without the help of an agency.
Consequently, AI has become a major annual theme in Kan Lions, and this year’s show was no exception, in which brands like Adobe introduced new AI-operated features for the abolition.
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