
Keeping your small business applications, data, and equipment safe and obedient presents unique challenges, especially when you want your people to provide access to any time on any device, on any device, any time, any time, any time, any time, any time, any time. The good news is that different types of practical cyber security products and services are available.
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For cyber security, how small businesses want to work, its new realities are changing technology (eg, security on network age)-and in distribution (eg, security-e-Saravis).
Examples of how the business options are changing in recent research findings of Aberdeen Strategy and Research (a division of Spiceworks Zif Davis) can be seen. See Figure 1 below.
Cyber Safety Solutions: Current and Planned Deployment
Figure 1: Cyber security solution categories that demonstrate high adoption and high growth. X-Axis shows the percentage of all respondents with current deployment of each related cyber security solution category. The Y-Axis shows a net percentage of the planned deployment of those products and services within the next 12 months (ie, planning to deploy the percentage of all respondents, placing them to phase out their current deployment).
Source: Aberdeen, May 2025
Here are some top cyber security solutions categories designed to support the modern work environment and help to flourish small businesses for each of the five high-level areas:
1. Identification: Multi-factor authentication (MFA) has finally moved into the mainstream, which offers better safety and better user experience than policy-powered efforts to improve the strength of traditional passwords based on length, complexity and other requirements.
2. Reach: The need to secure and manage a dynamic task force (in-office, remote, and hybrid)-providing a consistent, flexible, friction-free user experience-has been motivated to adopt advanced network access technologies based on the principles of zero trust, such as safe access service agre ,Sase), and low dependence on traditional VPN connections.
3. Closing point security: Solution categories such as endpoint detection and response (EDR), Automated Patch Management, and Remote Monitoring and Management (RMM) are particularly helpful to secure and manage a remote/hybrid workforce, and also serve as a productive and cost -effective multipalar for small business technical staff.
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4. Data Security: Since small businesses have become more comfortable on reliable service providers, cloud-based storage, backup and disaster recovery-e-service (Draas), which have become far more prevalent than traditional on-rims solutions. Since most of the data violations are started by exploiting human-related weaknesses, most organizations also invest in security awareness and training for their users.
5. Safety Operations: In our new age of work, cyber security security alone is not enough. In recent years, organizations have also been investing in solution categories such as reliable service providers managed identity and response (MDR), so that they can help them detect more quickly and costly than incomplete cyber security and compliance related events.
Current deployment and alleged benefits
The Spiceworks Ziff Davis State of IT 2025 report investigated these five high-level areas (identification, access, closing point security, data security and safety operations), but with an interesting turn. For selected cyber security solutions categories in each of these areas, the respondents were asked about two things:
Use (Current, previous and planned within the next two years)
perceived benefits (Whether the current and previous users realized that technology was worth investing in terms of time, effort and total cost)
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Figure 2 provides some research highlight based on more than 800 global reactions. Across all representative solutions categories, organizations estimated the expansion of use over the next two years and a high high perception of value for invested time and resources.
Figure 2: Cyber security solution categories with highest adoption and highest alleged value. Net “Worth the Investment” Index: +100% means all the respondents were positive; -100% means all were negative. > =+50% is usually considered very strong.
Source: This 2025 report optimized from Spiceworks Zif Davis State; Aberdeen, May 2025
Some quick observation about findings in Figure 2, beyond those already done above:
- Solution categories like MFA, Draas and EDR are used by most of the 2025 respondents’ states, and the “Investment Worth” on the net is the highest on the index.
- For many years, the organizations have been investing in technologies such as security information and event management (SIEM) to combine and correlations on a normal platform related to cyber security and compliance.
- The discovery to eliminate traditional passwords continues with adoption of various forms of password -free certification technologies.
- Increased use of identity governance solutions underlines the maturity going on between IT and cyber security professionals, which embrace both technical and commercial aspects of cyber security.
- Zero Trust Network Access (ZTNA) – A component of leading solutions in the SASE category refers to networking and security services that continuously verify identification (users, equipment) before providing access to enterprise resources, depending on the zero trusts and at least the privileges such as widely used cyber security principles.
- Due to the mature of the market, cyber insurance policies have become more rigid to obtain, but they play an important role in managing the risk of data violations.
Real talk about budget
It is very helpful for these insights about cyber security solutions seen as the most popular and useful – but this does not mean that your small business has the budget to deploy all of them, everywhere, all everywhere.
A final insight from Spiceworks Zif Davis Its position 2025 Research which can also be assistant: as a percentage of total annual expenditure on computing infrastructure, the amount spent on cyber security ranged from about 3.5% lower ends (5th percent) to high end (95th percent) of about 26%. The middle was 11.2%, just one tick was higher than the conclusions of 2024.
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In other words, for each dollar spent annually on its computing infrastructure, the organizations are spent between 3.5 cents and 26 cents (between 11.2 cents) on cyber security.
As we all know, there is no correct amount for cyber security budget. Finally, they are professional decisions that balance two dimensions: how much we can spend and how much we are ready to accept how much risk. In most small businesses, this requires options and trading bands.
The role of tech professionals (and tech marketers) is to effectively identify and communicate about risks and help the senior leadership team make better a better-informed business decisions about balanced risks and strength. We recommend and recommend; It falls to decide them.
Hopefully, these conclusions will help you take that role.
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