Let me take you back on what happens normally in press events like Computex 2025. We usually get a little further information sheet from time to tell you everything that you should know-the important thing is how much the cost is going on.
This year, however, companies have agreed a little more about these things. Either they are waiting to personally tell us all in briefing, saying that they “intend” to launch at the X price, or they sent the press release with without $ information.
And it conspired me, so I asked a group of company representative why this is so and the reason is quite simple, but it is also complicated. Let me explain
Tariff question
It is no secret that “Mukti Day” on 2 April has created some uncertainty – a list of “mutual tariff” put a lot of shares of the company in a free fall for a while.
It has been slightly reduced after the 90-day break on the given tariff, but the speed with which this story is developed is firmly putting companies in the “Waiting and View” category.
A representative (who wishes to remain anonymous) told me, “Now where we are, I will expect many people that we will wait for many people to end.” “When this happens, we will learn to ensure whether tariffs are to stay here and plan accordingly – both ways we build them and how we pay them.”
You see, most of the techniques you seen on the computex floor are the culmination of an international effort, in which elements come together through manufacturing from many countries. And this pricates them a miningfield, which fell a lot of companies while announcing prices in CES 2025.
A great example is Asus Zenbook A14. I was fully prepared to give it a higher score based on the $ 899 price tag, as it has everything for taking the M4 MacBook Air. But this price never became physical, and at a cost of $ 1,099, it cannot just hang with the best laptops you can buy.
Not all doom and sadness
It is not to say that we are all going on the road of rising prices here. There is a chance that it can go in a more positive direction. According to President Trump, the purpose of Tariff is to reopen the trading negotiations, and was one of the first people to respond in Taiwan era. “Original” tariff talks With America
Leaving business obstacles with advanced silicone production house would be a fairly positive step, and as the two sides “unanimously talk with an approach to search for consensus and search for further steps,” this is due to some cautious optimism.
Outlook
Freight one step, you begin to look at some steps taken to try and navigate this global uncertainty.
Whether it is opening a new office in Nvidia Taipei, which tested water with products without announcing the manufacture of manufacturing in the US and being close to the huge silicone industry here in Taiwan, or other companies tested water with products without announcing a firm launch date or price.
These are a major concern symptoms of how the minimum 10% tax will affect the technical industry and its supply chain. I am not going to say in a way or another, as I do, something else changes, whether it is the brain of the US government or some kind of deal.
So now I would say that we are heading in an unknown, and only after promising prices in CES to retain them due to this situation, it makes sense that no one wants to talk on dollars and cents.
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