‘I did not jump through which hop to achieve that title?’: How Olympian Sean White interrupted the winter game.

Sean White is familiar with the Winter Games, five-time Olympian and three-time Olympic gold medalist Half-Pipe Snowboarding. He lasts for years and breathes. But one thing was always missing: no one was organizing or controlling them.

This is the place where White has a game-changer for the latest venture, Snow League, Winter Sports Athletes. With the mission of bringing structure and enthusiasm for skiing and snowboarding, he successfully completed his inaugural program in Aspen.

White’s entrepreneurial mentality came as the world’s best snowboarder for years, which is organized by extreme games, observing its benefits and problems. White’s business was forged on Acumen Half-Pipe as well as athlete-nystem such as Jake Burton and Tony Hawk. What they bring to their business tools will bring in white events.

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The entrepreneur was always there

From his early days of staying in a van with his family, to meet finally, White reflected how that experience shaped his vision about success.

“But honestly, I look back and they were some of the most exciting times. I think those experiences now appreciated me for where I am,” called White. “If I had the best gear and all resources from the first day, it might not have been so much for me.”

As he received skills and then started competing with the world’s best snowboarders, he listened to more experienced athletes and heard what he was successful with his struggles with him. Many of them had contracts with brands, but were always concerned about not being renewed. He also saw that the only person was not worried, Jake Burton, who was the owner of his own brand.

Another influence was the owner of Tony Hawk, the world famous skateboarder and birdhouse skateboard. White recalled all the best skateboards, who wanted to be associated with the brand of Hawk, which was considered the best in the world. But Hawk asked White not to simulate anyone else, and instead make themselves something that other people want to simulate.

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Image Credit: Mike Dawson

The problem remembered others

Many best entrepreneurs seek gaps in a market, and white is no exception. He saw that there was no governing body to organize the game like NHL, F1 or UFC. The snowboarding landscape was made up of random events scattered throughout the season. The events that paid the most could not qualify an athlete for the Olympics, but they needed those money that could maintain their career. Attractive events often require expensive travel, while other events that did not pay much, in fact you could qualify for the Olympics, or the TV audience meant more for sponsors than athletes.

This fragmented nature meant that the praise of the game does not match with the achievements of an athlete. White experienced this when he had a undefeated season.

“And I reached the end of the season and they (correspondents) like ‘Amazing achievement, the way to go! Nobody has never done before!’ And I am very happy with myself, ‘… but how does it feel not to be a world champion?’ I was so, I did not jump through which hop to get that title? “

White’s answer to these problems is Snow League. He created a structure that included a qualifying and ranking system, competitive scheduling and the highest prize purses offered in sports.

White’s credibility made it possible. He had the same disappointment he had experienced, and due to the result, the project had a positive response from the athletes as well as the industry.

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Construction and execution

Since starting the Snow League, White has achieved some important milestones such as achieving NBCs as a broadcast partner of the league. Another league’s global ambassador was signing Eleen Gu. GU was the first freestyle skier to win three gold medal at the X Games as well as winning three gold medals at a single Winter Olympics.

The next step was to assemble the right team. The White works closely with two main team members, Ian Varda and Omar Atsman, who are important to achieve the vision of the league. White has described Insider Knowledge that the ward brings into the team.

Says White, “He has been running Burton and such things for years and years. CEO, Atmaine, already current investors came with relationships and leadership experiences.

A cultural innovation brought in the league was equal pay for all athletes. White feels that both male and female skiers and snowboarders take the same risk and get the same results, and therefore they should get the same compensation. The policy also helps to deepen the area of ​​women athletes in the league.

Entrepreneurial philosophy

White uses several factors to decide whether an opportunity is worth moving forward. First, he sees the product and decides if he likes it and if it is authentic for him, given if it appeals to his nature’s humor, serious or competitive side.

He sees other undertakings through lens how much he wants to join the project. Mount Hood, High Casked Snowboarding Camp at Oregon, a park where White attended Snowboard Camps as a child, inspired him to become investors in the original company of the camp.

White also uses backcover as other officials use golf courses. He takes potential investors on a skiing or snowboarding trip to show his world, and he experiences a departure from 18-Hole business talks.

Nowadays, the White tries his best to give back. He recently appeared on Sophie Podcast Rich life To talk about the manufacture of businesses, interact on contracts and more.

For the aspiration of Snowboarders, White has advised both a successful snowboarding and business career.

“Wear your helmet. This is always the first thing I say.” Take time to understand where your money is going, how is it working for you. The more you know, the better you will be in a long time. “

White has changed its measurement of personal success from medals to integrals. “Today I measure most of my success within my personal life, with friends, family, with family. Things that do not really buy you.”

But he also understands that even an eye needs to focus on business success. “I feel that as long as we are just stable development, we are learning from mistakes? Are we making mistakes as before? As long as we are learning and moving forward and moving forward, I am very happy with everything.”

on the horizon

White plans to increase the number of events in the Snow League in addition to freestyle snowboarding. With a successful aspen event and a second determined for the end of 2025, league events are set in both China and Switzerland for 2026. After that, White plans to expand into the Southern Hemisphere with events in South America, New Zealand and Australia to actually visit the Snow League.