Ever heard Secret,
You must have heard about the company launched by one of our favorite VPN providers, SurfsharkIn 2021, if you were looking for ways to reduce the amount of information that data brokers and people are on the search websites you are on.
Your personally identifiable information (PII) is constantly being exposed, collected, traded, and sold, working with a slight legal or regulatory inspection in a wild waste landscape with many data brokers. However, this does not mean that trying to remove your hands from your PII is a fruitless attempt.
Also: Best Data Removal Services: Wipe your digital footprint and leave any trace
Dedicated data removal services are outside there that can deal with data brokers on your behalf, forcing them to remove PII and potentially prevent data collection completely.
I have been testing Incogni for the last few weeks, and here it has become one of my top options for data removal services quickly in 2025.
Establishment of Incogni
Can the team be shaped when needed? My image editor has crashed and I am leaving soon (holiday)
Charlie Osborne/ZDNET
The installation of Incogni may not be easy and takes only minutes. You sign up online and create an account. Choose your plan, and then you will need to submit some basic information – to start, your first and last name, and your email address on the minimum. However, to search for the search, you can also choose to provide your middle name, date of birth, home addresses and other email addresses associated with your identity.
Then you will be shown a dashboard that will show you the requests to remove data of, approved, running and overall progress. There is also an activity log.
While currently no mobile apps are available, they are in work. Incogni told ZDNET that an iOS and Android app would be available at the time of launch.
how it works
The purpose of Incogni is to deal with the requests of data removal by human, in-house employees specializing in privacy and with the help of data removal with the help of self-supported automation.
Data removal service focuses on disrupting the flow of consumer data – including PII – which ends in the hands of data brokers, often without the consent of subjects. This information is then exposed online to see or sell other organizations for the world.
Too: 9 ways to remove yourself from the Internet (hide your identity online)
By combining automation and human monitoring, the secret is targeted by both public and private data brokers, providing wide coverage that includes more than 1,000 unique domains registered in response to the requests of custom data removal made by more than 420 public and private brokers and customers.
Incogni told ZDNET that it has fulfilled the requests for removing more than 90 million data last year and the company’s development trajectory is likely to continue. Many new American customers join the folds due to their concerns around adequate data privacy laws and lack of current political stresses.
Once the data removal requests are sent automatically to data brokers after sign up for service. You are given access to a dashboard that shows you how many data brokers have been contacted, how many requests have been processed, and how many have been fulfilled. The requests are automatically angry every 60 to 90 days.
“Automation” not only to submit the requests of data removal but also allow the processes to process the obtained confirmation/reactions of data brokers and to ensure that our users are updated with immediate results, “Incogni explains ZDNET. “Human inspection with our main functionality focuses on maintaining these systems and running double-check on a daily basis, to ensure that we are constantly receiving requests to remove our data removal by data brokers and are all necessary confirmation.”
Also: How to remove your personal information from Google Search – it is quick and easy
Geographically, secret covers all 50 American states, and can also deal with the requests of data removal in the European Union, Britain, Northern Ireland, Canada, Isle of Man, Switzerland, Norway, Iceland and Liechtenstein.
Outside reducing your PII exposure and digital footprint, the purpose of service is to help reduce your spam and robocol. Cold-calling markets, scammers and robocols can be maligned as they attract your time, line and attention, and many customers have reported that they have noticed less events since sign up.
How much does it cost?
So, let’s talk about the price. Surfshark’s secret available is one of the cheapest options (however, not, not by a huge difference), starts at $ 8.29/month with a year plans. The company is currently offering an offering 55% discount on annual plans For ZDNET readers, with code ZDNET.
However, one thing to note is that if you want to use service for custom data removal requests, you have to sign up for an unlimited plan, which costs $ 14.99/month – and there are cheap solutions for custom requests, such as people provided by people. delete me,
ZDNET purchase advice
Secret There is an excellent data removal service and one I have tried myself and recommend without reservation. When ZDNET chooses to highlight special products and services, this is because they somehow stand out of the crowd – whether it is a service, excellent customer response, or new and exciting features.
We do mass research and, when possible, test products to ensure our experiences, which the users are saying, and our opinion should change in the future, we will update this article with our conclusions.