On Monday at the end of the WWDC 2025 Kenot address, the company literally praised the app developers, as a singer-songman Alan Stone Humor converted the review of customers’ positive app stores to song songs for a tune titled “6 out of 5”.
“The best app I have ever set my sorry eyes,” he said. “This is not an app. It is a piece of art.”
However, what Apple did not mention was anything related to the last few years for its developer community, or more widely, why its developers should continue their trust in a company that is fighting them for every nickel and dime, while failing them in other ways.
In recent years, the cupertino-based tech veteran has placed its app developer community through the ringer as it has been strictly fought against any other attempts by regulation, cases and nations, MPs and courts to curb their alleged app store monopoly.
Meanwhile, it is yet to distribute some major technology advances that can modernize the apps of developers for the AI era.
In March, it delayed its “more individual,” AI-operated Siri, displayed at WWDC of last year. Apple only accepted this thunder during this year’s main address, when SVP of Software Engineering Craig Federighi stated that the work to complete the high bar of Apple was “required more time”.
In WWDC, the scattered mentions of Apple’s AI are already related to the features that are already in Google’s AI, such as Apple’s AI-operated translation features, although it tried to distinguish from Google by offering song translations in Apple Music. Apple’s AI-operated visual intelligence feature was also displayed by tapping in the app of Google for image search results, something that feels more native on Android devices, such as circle to search, multi-searching of the lens, innovation in vigilance in videos.
In other places, Apple fulfilled the demand of developers for AI with further integration with Appleai technology, such as the image of Apple in addition to Chatgpt in the playground and for coding assistance in Xcode. But no deal was signed with other AI providers, despite this Rumors that Google Gemini Integration Was on the way and Apple AI was formed with anthropic on AI-operated coding aid equipment.
Apple made its scripting and automation app shortcuts easy to use in addition to AI features, but it feels more like a stop-gap to tide on power users until AI Siri can act in their apps for them.
Then there was deaf silence on the fast controversial app Store Commission.
For example, in the US, the Apple Fortnite manufacturer is far from a significant disadvantage in its fight with the epic games, which allows us to indicate the developers on the web to indicate the alternative payment mechanisms on the web, where he cannot take commission.
Nevertheless, Apple did not spend time during his hour, to talk about that this app is the best place to create business, it is the best place to improve payment processing systems, or how it is drawing out scams. (It postponed some of its developer benefits in the days to WWDC, where it focused on its anti-fraud features and developer revenue.)
Apple also launched a standalone game app, but consumer benefits – challenges, social features, easy access to your gaming stores, Arcade of Apple – the main address on what can be done for mobile developers.
Nor, as some people expected, whether Apple announced a decrease in its app store commission across the board for all developers, finally asked whether the in-app payment system of Apple is worth its price.
While certainly more developer-centered improvements will be rolled out through its developer Keenote, Platform State of the Union and its various sessions this week, Apple missed the opportunity to surprise its developer community with any kind of acceptance, which has understood that it is difficult last year, but eventually on the parties of the developers.
Instead, the only reference to the changing market dynamics of the app store ecosystem was a small update for it so far. App review guidelinesThe word “optional app marketplace” for “alternative distribution” is a exchange of a subtle reminder – a subtle reminder that apple only thinks of the only app “Marketplaces” that may be present, its own app has its own app store.
To promote developers’ businesses, Apple was first thinking about himself and his own coffers. In Beta, the initial developer of iOS 26, the app store opens on its search page by default, which means that Apple is pushing developers to spend more on their app store search advertisements for searching.
Other changes indicate Apple to see developers that the company is drawn only another lever to make more money, while it focuses on pleasing consumers with new bells and whistles, such as its interface design overhala dubbed liquid glass.
However, inspired by its VR Headset Vision Pro, Apple did not give an explanation to the developers why they should make their fully functional apps to meet. These new design guidelinesThe company may be minimized Indicated On the fact that liquid glass seems to have a clear precursor for the construction of an operating system that will eventually expand beyond smartphones and tablets to reach new computing platforms such as AR Glass.
But despite many years of widespread leaks, Apple’s cultural preference to keep mystery, large -scale Bloomberg’s Mark Gurman, suggesting that the liquid glass was anything, but was an updated new look to wow consumers.
Apple tried to lighten the mood by singing the Chery App Store reviews (a system now due to bots and fake reviews, as developers know), as the developers know), Apple tried to lighten the mood. It was known that this year’s incident would leave its developer community with its AI delay, amidst an aggressive discovery of developer revenue, with its AI delay.
The final result felt the song as a demonstrating task of developer praise – Y.S, a real display! – Instead of a true reflection about how valuable developers are valuable for apple’s ability to ship more iPhones and to please consumers.
