Incogni vs. Deleteme: Which service best removes your personal data?

Data removal services appeared about 15 years ago after data brokers realized that the data could become a new, valuable currency – and a cooked for exploitation, looking at the lack of laws and no consumer data was written in data secrecy protection law.

Secret And delete meVPN established in 2021 as part of provider Surfshark And in 2010 SecrecyRespectively, two of the most widely known data removal services in the US are two. Both companies provide services to consumers to remove data removal, including requests sent to data brokers to remove your personally identifying information (PII) from your system, removing your data from people’s founder websites, custom removal requests, and more.

As both services at their base levels are priced only with a difference of a few dollars per month – $ 8.29/month on the annual plan of Gupta (although at the time of this writing, is offering Incogni. 55% discount of annual plans with code ZDNET), And $ 10.75/month if you sign up for 12 months (optionally, $ 8.71/month on a two -year contract), which you choose?

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To help you decide, I have done research and talk with both organizations, broke the key components of each business that they introduce to consumers – including their expertise areas – and it turns out that what ankogn and deletam have planned for the future. I have conclusions here.

Prime factors

If you should buy Incogni …

1. You want to focus on removing your data on the data broker

Incogni says that it significantly reduces its customers to suffer from cybercrime or to experience financial loss from scams, and also that it can help prevent physical hazards arising from personal data.

The company is one of the surrounding outstanding data removal service providers, and this is a one that focuses on taking consumer records from the hands of data brokers – and people discover companies – they are likely to store, share and sell them for profit.

Data removal requests and confirmation are automatically dealt with API integration, email processes and online forms, and the request results are displayed on the user dashboard. Based on the practice of removing data of each broker, requests are angry every 60 to 90 days.

Public and private data brokers are on the secret radar. Some private data brokers covered by Incogni include ACXIOM, Equifax and Comscore. Gupta says that the total coverage under automatic expulsion incorporates more than 420 public and private brokers. Since launching custom expulsion last year, at least 1,000 additional unique domains have contributed a total of 1,400.

2. You like the idea of ​​fast removal through automation

Incogni takes advantage of automation in most of its data removal processes, and a company spokesman told ZDNET that due to its scale, “Our goal is to automatically automatically automatically.”

So how does it work? Once you sign up, the scan starts immediately, and the request, which is supported by the secret algorithms, is automatically sent to hundreds of data brokers to remove existing information. Some brokers will also add you to “suppression” lists, claiming that they will not collect your PII in the future.

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“Automation allows us to not only submit the requests of data removal, but also to process the confirmation/reactions of data brokers and to ensure that procedures to ensure that our users are updated with immediate results,” said the secret spokes. “Human inspection with our main functionality focuses on maintaining these systems and running double-check on a daily basis, to ensure that we are constantly receiving requests to remove our data removal by data brokers and are all necessary confirmation.”

It seems that automation is effective, given that Gupta told us that it fulfills the requests to remove more than 90 million data last year.

3. If you want a data removal solution, which focuses on the purpose

Perhaps after taking hints from Surfshark VPN service, it is extremely easy to use secret.

When signed up, users undergo a quick onboarding process, during which they need to provide personal information that will be able to start the service removal service. Now, do not think that you will need to dig your previous education or your social security number – some basic data points.

Unfortunately, it does not make much more to make full profiles including explosives and data brokers and making full profiles including our home addresses and even family connections – but can use just a few data points to start traveling to remove data removal services.

The secret spokesperson said, “The user has to do anything else.” “Only other action where users may be involved, are in cases where our systems identify many profiles on the discovery/finding sites of people that have very similar personal information. Here we immediately inform users and ask them to choose which profile we should withdraw based on the information provided to us. The process of removal of the rest of the data within the standard functionality is not fully easy to know for any technology.

The warning is when it comes to custom removal questions, as you will need to find and submit your PIIs that you will need to deal with personally. You will only have access to custom request services on unlimited schemes. In addition, the user is simple to understand dashboard, but I want to provide more information to users in the future.

4. You are expected to reduce spam calls

Spam and robocol are some of the most annoying things that you may have to deal with a daily basis, and they have been a crisis that we have been dealing with the days of landline.

By reducing the number of your data brokers and selling your data – including your phone number – you can finish with less of these nuisance calls – and it’s fine that many secret customers report.

What’s next for secret?

Speaking to ZDNET, Incogni said that Android and iOS apps are in development. Although there is no strong date for release yet, it is likely that the company will first opt ​​for a limited release covering America, and then gradually roll out its service to other places.

The company is also focusing on improving its custom removal services, expanding coverage and going beyond data brokers, especially at a time where generative AI and large language model (LLM) are scrapping and recycling consumer data.

“When these models collect data, they do not care whether a site is a data broker or not,” said the secret spokesperson. “Any exposed personal information is a possible risk and it can be made weapons by malicious agents. We think it is the next limit to control people their privacy.”

If you should buy deleteme if …

1. You want to go beyond the basic data broker scan

Back in 2010 was the first membership-based data removal service to launch Deleteme.

Instead of calling themselves a data removal service, Duttam likes to go to know as a privacy company, its CEO said that the mission and vision of the Dilistra “is” to restore the sense of impartiality and privacy and control over their digital data, wherever it is used wherever it is used any country, any database, or any situation. “

While deleteme starts by reducing the stream of information for trading and selling your data – usually data brokers – the company is curious to emphasize that data removal tasks are dynamic, and they only do more than scanning a list of data brokers and filing automated requests.

Also: Best Data Removal Services: Wipe your digital footprint and leave any trace

Deleteme and many other contestants lie hundreds of sites covered by their services, but in practice, scan is tailored and targeted based on the types of scans and where the PII is exposed. The list of list with the monitoring of the score of websites to remove the PII is constantly tested, updated and valid.

“There are 150 of these sites in the US that are really important, where we often find customers on PII,” Rob Shell, the co-founder and CEO of Deletem, said ZDNET. “And what is really important is to do a good job there, not to continuously add those sites that are not information just because it is good for a potential buyer.”

2. You want a human touch with custom requests

While some other outfits rely on automation, Dilist maintains an individual, human touch with its several data removal tasks.

Owners work to identify and remove requests to identify and remove individual data, in-house privacy advisors, and employees will examine the results of the automated scan by conducting their own research on behalf of the users. Then these teams will deepen to find out whether the information is exposed, where it is for sale or not, and how much PII has been made publicly available or interested buyers.

This hybrid approach also means that custom removal requests are included with each membership tier, so there is no need to upgrade to a premium plan to be able to present only one request. According to the deleteme, with a success rate of at least 70%, thousands of custom requests have been processed at thousands of different sites.

3. You want a free scan and guide it for yourself

Another advantage of deletam is the firm Free scanThe more times you can use, the number of times you want to learn a little about what your PII is floating around the Internet. It is only for residents for us, and yes, naturally, it is a greed for membership, but this does not mean that it is not a useful tool.

Once you receive your free report, you can use the huge reserves of the deletam Do-ice-yorous data removal guide If you do not want to sign up for service. Step-by-step guides are available to get out of data collection from companies, including Worknumbers, Experience, Meltwater, Mitrep, and more.

4. Vehicle data privacy is important for you

An interesting aspect of deleteme services is that the development of processes designed to deal with the flow of information from your vehicle, third party.

Shewell said that automotive privacy is something that the company is very excited about, and as the license plate details have begun to show in the system of US data brokers, the deletem consumer is working on ways to handle this latest attack of consumer privacy.

The manufacture of vehicles, registration plates and drivers connecting drivers is already underway and is likely to intensify over the next few years. Data brokers can avail these records to sell insurance companies. Therefore, if it is an area that concerns you, then the best option to remove.

What’s next for delemist?

There are some interesting new projects and reforms on delete, including new data broker additions, better Google Street View Blurring, Real Estate Removal Listing, Dark Web Monitoring, Extended Country Coverage (including Brazil, Spain and Philippines), and increased identity masking, and increased identity masking, which will close to handing over PIIs to Consumer Person.

Alternative data removal services to consider