The average selling price of iPhones is increasing, but this is not for the reason you think – or at least not completely for that reason. As New data from consumer intelligence research partners (CIRP), the average price of an iPhone has increased from $ 18 to $ 971. It is above $ 953 in the fourth quarter of 2024.
While the effect of economic factors is yet to indicate tariffs as many reasons. The current trend of high priced iPhones lies in the recent decision to abolish the iPhone SE and iPhone 14 lines of Apple. Analysts use Matrix such as US Waiting Average Retail Price (US-WARP) to determine the average selling price, as Apple stopped reporting those numbers publicly at the end of 2018.
The overall price of iPhones is being replaced by iPhone 16E with low cost options such as iPhone SE. However, the increase is not as much as it can be, as the report also states that the low sales of the iPhone 16 Pro and Pro Max reduced the average price.
It is important to note that the average selling price ups and downs in the entire general cycles, but this increase is coming before normal. Amidst the ongoing economic uncertainty, it is a sign that more people are selecting iPhones with higher highly economical prices rather than the highest-end models.
Earlier this year, a report showed that more people used iPhones compared to the new. The main reasons were believed to be due to lack of appeal in iPhone 16 Pro and Pro Max; Premium features offered by these devices were not enough to bold customers, especially with a delay of advanced Siri features.
With a possible supply chain holdup on the horizon for the iPhone 17 stock, many fans are usually ready to continue using their current devices. Many technical companies have started preparing for alternative sourcing options, but Apple can see the most hit due to compounding factors.
