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Was last in Zora Rapid light of gasThe protocol was looking at all the time-high of 20-25k tokens daily.
It was in April, the Zora token-generation event just before-one “launch”only for funThe token that was universally panned by the Crypto Twitter commentary.
Zora tokens dumped at the launch immediately, the Daily Token created a crater up to less than 5K, and by last week the price had become largely stable.
Now it is back. Jora is trading 227% a week today, and its mobile app is Ascension Rank on iOS app store.
About 40k tokens were built yesterday, the highest in the history of the protocol. About 15–50% tokens (represented in blue below) are coming from the base app, the new rebranded wallet app of the coinbase.
The Economics of Jora
Zora is not a difficult product to understand.
It is a pump with a social network. Or think about Instagram, but tokens in oblivion.
How broadly works here:
You are going to affect a social media, and you post cool items on Jora. Each of your posts are tokened as ERC-20 tokens with a supply of 1 billion. You get 1% (10 million).
People feel that your post will go viral, so they buy it (through uniswap under the hood), and you make 1% of the trading fee paid in Zora. This is the first revenue stream for creators.
These trades are added against you “Creator coin“Which is basically your profile when you sign up on Zora. Your user name is tick.
Each manufacturer’s coin has a supply of 1 billion, of which 50% is immediate traditional.
The other half has listed for you for more than five years. But here is a catch: It only pays you when someone really likes you and trades your manufacturer’s coin. This is the second revenue stream for creators.
You quickly see how the incentives line up.
Create cool material, people buy your token post, you earn 1% trading fees. Be super popular, people speculate on your manufacturer’s coin, your market cap increases, you are paid more.
Most Zora trading volume creators are coming from coins – about $ 33 million tomorrow.
I think it is quite attractive for the material creators.
Consider YakubCoin, the creator of Zora co-founder Jacob Horn. It is today the second largest manufacturer coin with a market cap of $ 6.2 million.
At a linear vested rate of 500 million tokens in five years, it lies in a 273,973 token in a day. Or about $ 3,397 in daily price on $ 6.2 million market cap.
Conversely that with a specific Instagram manufacturer who takes years to make 50k the following, and makes something like $ 100- $ 500 for a sponsored post, it is based on it. Shopify Estimate.
Zora pulls a lot Compare To pump in this way that it attracts bookies to trade on both low cap tokens.
The major difference is that Zora is trying to anchor this activity for a native social network, making a condition that a durable network impact will maintain engagement.
(Pump Twitch – Style seems to move in a similar direction with livestreaming.)
Despite developing its OP-TAC L2 series in 2023, may explain the decision to deploy on the basis of Jora.
Jora’s revenue-sharing tokenomics is undoubtedly better than traditional social networks. But in fact without organic social graphs – and this is the most difficult task of them all – it is difficult to see Zora maintaining its speed.
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