Rokid executive Liang Guan wearing Rokid glasses.
Liang Guan/Rokid (via LinkedIn)
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Key takeaways of zdnet
- Rokid glasses are a competitor for meta ray-bamboo, but provide many more advanced features.
- The company launched a pre-order marketing campaign through Kickstart and collected more than $ 1 million in pre-order in the first 3 days.
- AI glasses are likely to appeal to early adopters who give importance to features on many styles selections.
Popular Meta Ray-Bain Smart Glasses are a lot of competition, including large technical companies such as Samsung and Google. However, Rokid glasses To see at this place are shaped to be one of the up-and-up products. On August 26, Rokid started a kickstarter campaign To try to try $ 20,000 in pre-order for your smart glasses by 10 October. After less than 72 hours, Rocid glasses had already exceeded $ 1 million in pre-order.
I am not sure anyone is surprised in the technical industry.
Rokid glasses combines the three best features of meta ray-bamboo-facilitating photography, audio like ear buds, and a quick-access AI auxiliary-one head-up display like you will find in AR glasses with G1 and luxurious labs Halo.
Rokid Glass Head-Up Display.
Prevention
Just beyond the head-up display, Rocid Glass also offers many other upgrade on meta ray-bamboo:
- Support for 89 languages ​​(compared to 4)
- Shoot a photo in horizontal or vertical mode (instead of vertical only)
- 210 mAh battery (compared to 154 mAh)
- Country chatup support (compared to Lama AI model of Mata)
- Audio memo for notes and reminders (no equivalent facility)
- Magnetized pop-in lens (compared to traditional lens)
With all the techniques inside, the Rocid glasses weighs 49g-the same physical footprint for the main vefor style of Meta Ray-Ban in the same-and in black.
Too: 5 Meta Ray-Ban Upgrade i want to see on 17 September
Rokid glasses will retail for $ 599, compared to $ 299 to $ 379 for Meta Ray-Ban, $ 299 for luxurious labs halo, even realities $ 599 for G1, and recently $ 399- $ 499 for Mata Okle Smart Glasses. But for the kickstarter, the Rokid is giving a discount of 20% to the first 2,000 backers at $ 479. Rokid says it will ship the final product in November 2025.
To be clear, it is more than a pre-ordered marketing campaign compared to the kickstarter campaign. Rokid is a Chinese company with the appearance in Silicon Valley and has been making smart speakers and smart glasses since 2014. Recently, the company has been focused on more heavy and full-features AR Glass. Rokid Max 2 And partnership with over 200 museums in China to integrate immersive digital materials. The company has been offering Rokid glasses demo since CES in January 2025, where ZDNET tried them for the first time.
The ZDNET spoke with Liang Guan, a US general manager of Rokid in Hangjo, Hangzo, China, based on the company’s headquarters, Redwood City, California and Rokid located in Ireen Long. Guan said that globally the company has already received orders for more than 300,000 units. Since there are only 1,900 orders in the US Kickstarter Campaign until 1 September, most of the pre-of-order partners and retailers are likely to be.
Guan mentioned that there are different versions of the product for different markets, and it also includes some different features. For example, the Chinese market version will include a wireless payment feature, while the version for the US and global markets will include turn-by-turn navigation. Rokid hopes that both features will be very popular in their respective markets. Most other features are equal or similar in markets.
Rokid Glass Navigation in Heads Up Display.
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Long said, “In CES in January, our glasses were more like a prototype, and now they are ready. And therefore mass production begins in October.”
Meta has said that it will unveil its next smart glasses products Meta Connect Program at its Silicon Valley Headquarters on 17 September. The company hopes to launch its “hypernova” glasses Allegedly Include a small colored screen in an eye, to enable a nerve restband to enable hand gestures, and cost $ 800. Analyst Ming-Chi Kuo said Meta is preparing to sell 150,000 – 200,000 units of these hypernova glasses over the next two years.
Too: Report: Samsung’s TRAI-folded phone, XR headset, and AI Smart Glasses appear on 29 September
However, there is also meta Allegedly Meta connects are going to launch their audio-online meta ray-ban glass successor with several upgrade-Gumans are likely to match or higher with the capabilities of Meta Okla Smart Glass released in 2025. Retail sales are expected between $ 300-$ 500 in the 3.O version of Meta Ray-Ban.
So Rokid glasses will sit right between two meta products-more capable than audio-keval glasses but not quite advanced as hypernova. They will not have the brand power of widespread retail distribution re-banks in the US, or provide diversity of various styles that Meta Ray-Ban. Nevertheless, Rocid Glass is likely to be very competitive among the most advanced features of technology adopts.
