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Key takeaways of zdnet
- The new business of Meta is free to use on AI agent meta advertisements.
- It can provide basic online customer and sales assistance for businesses.
- The company also launched new AI tools for advertisers.
Meta is continuing the construction of AI for advertisers. Its latest AI agents and many new equipment are designed to serve as a privatization facility for a automatic online sales assistant and small medium -sized businesses, even outside Facebook and other meta platforms.
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At the same time, the company will start using your chat with Meta AI to personalize advertisements on the Meta platform.
Business agent
The company’s new business AI agents can provide online shopkeepers with basic customer support and product recommendations on Facebook, Instagram, WhatsApp and Messenger. The goal is to intensify the process among customers to discover a new product and complete the purchase, as well as to free businesses to focus their focus on more pressure tasks.
Leading technical companies are making heavy investments in business AI agents, promoting them as a simple and effective way to automate busy work. Like many other agents, Business AI specializes in analysis and integrating with the reference to the business that deploys it; The system assesses the prehexisting online appearance of a brand to revise its output automatically.
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Qualified businesses can now do Access a new agent of Meta for free through meta advertisementsIt is also “available at a fraction of the cost of other solutions,” Meta has written in a company. blog postFor businesses located in the US, which want to add it to their website, or their WhatsApp and Messenger accounts, soon with availability in more countries. (A company spokesperson refused to provide additional details around the pricing structure of the agent.)
Your AI chat will affect advertisements you see
With this product release, Meta had some reports about its user experience and privatization policy. From December 16, the company will begin to use individual users’ interaction with its meta AI Chatbot, which to customize the recommendations of advertisements and content on Facebook and Instagram, company, company, company Announced Wednesday. Somebody asked one of the Meta chatbots about local food options, for example, the meta may begin to see advertisements for a nearby restaurant on platforms.
There is no opt-out option for new privatization changes, Meta said in its announcement. You always have the option not to interact with the company’s chatbots when using your apps, but the company is also allegedly working on chatbots that interact with users.
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Some conversations will not be included as training data, including anything that covers sexual orientation, health, caste, religion or political views. The chat before 16 December will not be used, and the personalization change would not initially apply to users in the UK, South Korea or European Union, a Meta spokesman confirmed the ZDNET.
While Meta said it would not start using chat data to target advertisements by 16 December, it is difficult that it is difficult to see the company’s in-house personalization and businesses between the launch of external AI personalization equipment through AI. It is not clear what will be the relationship between the user chat data and models that give power to external devices for advertisers.
More AI tools for advertisers
Meta also announced on Thursday that it was introducing more AI equipment to help businesses to help advertise on Advance+, AI-AI-AI-Interested Social Media Advertising Campaign Management Forum. For example, there is a new AI-birthted music feature, which according to Meta, “Understands the content of an advertisement and produces unique, custom music that reflects products, style, and spirit-helps the brands to attach their audience better and connect new ways.”
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The company also introduced AI dubbing for quick translation to reach the international audience, a tool for creating high-quality AI-related videos in advertisements, and another which generates a set of images cured for various audience demographics.
New features are manufactured on a broad offer of generic AI tools for advertisers, which Meta first began rolling out during the company’s so-called “year of efficiency” in October 2023, focused on a change between other initiatives and focus on focus on AI.
A broad target
While the meta pushes the new AI tool for businesses to help sell products, the company is also working towards automaticity of the advertising production process, from the campaign launch to the campaign launch – although it is not completely clear at this point what can be seen in such comprehensive automation behavior.
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Similarly, Amazon unveiled an agent last month, which can assist at every stage of making a small video advertisement, including the Custom Voiceover generation.
