Meta is participating in the world’s largest ievier manufacturing company as a minority ownership as it continues its investment in AI-managed smart glasses.
Bloomberg It said on Tuesday that the meta is acquiring less than 3% of Esselorlxotica, which is a minority stake of about $ 3.5 billion.
Essilorluxottica had a market cap More than $ 137 billion The time of writing and the “global industry leader” in the time and contact lens and iewear, with about 20% market share, according to S&P global ratingThe company has an adequate portfolio of brands including Okle, Ray-Ban and Persol, as well as several licensing agreements with luxury eyewear brands such as Barbari, Channel and Ralph Lauren.
Connected: Mark Zuckerberg revealed her vision for smart glasses in meta connect – and it includes holograms: ‘Start of a big thing’
Meta and Essylorlaxotica released a waterproof, sports centered pair Okle Meta Glasses In June, which has a built-in camera and an open-air speaker. Chashma Meta also integrates AI features, so users can ask glasses questions and use voice commands to take videos and pictures.
Both companies have worked together Since 2019 And Ray-Ban Meta has developed two generations of smart glass. Second generation is sold More than two million pairs Since its launch in late 2023.
At $ 399, Okle Meta is higher than the price of glass $ 299 Ray-Ban Meta GlassesBut there are many features to justify the price tag, including a better battery life, weather-resistance and a high resolution camera.
Meta is also allegedly working with Essylorelxotica on AI smart glasses, which features the Prada brand, according to a report of last month CNBCMeta has so far announced the Prada cooperation or revealed that when Prada Meta Chashma will be a hit in the market.
Connected: After the success of Google Meta’s Ray-Ban, AI is making ‘Intelligent Ivier’ with Warbi Parker
The Meta aims to eventually bring a pair of smart glasses to the market that overlays the physical world with a hologram, or 3D digital avatar of real people.
At the Meta Connect Annual Program in September, Meta CEO Mark Zuckerberg revealed the Orion, the company’s first fully working prototype holographic glasses, calling it. “The most advanced pair ever.” Zuckerberg did not announce that when the Orion would be hit in the market, saying that developers are working on fixing glasses.
Mark Zuckerberg wears Orian Holographic Glass in Meta Connect in September. Photographer: David Paul Morris/Bloomberg via Getty Image
Bloomberg It was also reported that Meta is considering investing further in essilorloxottica so that its stake eventually increased to about 5%.
Meanwhile, other technical companies are monitoring smart glass space with Ray-Ban after the success of Meta. Google Announced In May that it is committed to $ 150 million to develop AI glasses in partnership with Warby Parker, with a plan to launch the first pair of glasses after 2025. In a live performance, glasses can translate from one language to another in real time and answer questions about objects in the physical world.
Apple is also allegedly working on its first pair of smart glasses released by the end of 2026, and has held focus groups To find out what employees liked about smart glasses from rivals like meta.
Researchers estimate that smart glasses market will increase significantly over the years. Grandview research Estimate The smart glasses market will increase from $ 1.93 billion in 2024 to $ 8.26 billion in 2030.
Meta is participating in the world’s largest ievier manufacturing company as a minority ownership as it continues its investment in AI-managed smart glasses.
Bloomberg It said on Tuesday that the meta is acquiring less than 3% of Esselorlxotica, which is a minority stake of about $ 3.5 billion.
Essilorluxottica had a market cap More than $ 137 billion The time of writing and the “global industry leader” in the time and contact lens and iewear, with about 20% market share, according to S&P global ratingThe company has an adequate portfolio of brands including Okle, Ray-Ban and Persol, as well as several licensing agreements with luxury eyewear brands such as Barbari, Channel and Ralph Lauren.
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