In a very distant future, full-length video advertisements can be generated completely by artificial intelligence. This is the vision of Mark Zuckerberg, CEO of Meta, anyway.
By the end of 2025, the meta is aiming to provide the brand with AI tools, they will need to fully automate the advertising process, according to A Report From Wall Street Journal.
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The advertisement is the primary revenue stream of meta, and the company has already introduced some AI equipment that allow brands to modify and personalize their ads. But now the company allegedly wants to expand the capabilities that make it possible for AI to make advertisements from the ground – to generate everything from the concept to video assets.
Role in advertisement so far
The AI has long been taken to the advertising sector, but it has been mostly behind the curtain. For example, brands rely on algorithms to predict consumer behavior, for specific audiences tailor campaign messages, and since the arrival of Puffy – To generate advertisement copy.
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AI-related video has been a dangerous attempt in advertisements. Some initial efforts, such as inadvertently harassing toys and us Tribute to its founderIt was made using Openai’s Sora and online was found with widespread ridicule. A Voxwagen advertisement Liberal AI was used to create a deep version of the late Brazilian singer Ellis Regina which also shaken the dispute around the cases of consent.
But as the quality of the AI-related video continues to improve, it has become difficult to imagine it will not eventually be at least automatic Some? Important roles in industries such as film production and advertising. Like model Runway’s gene -4 And Google’s Veo 3 Text Prompts are capable of generating photorialistic videos, offering a glimpse of a future brands in which they will be able to dramatically save on expenses once dedicated to location scouting, huge film crew and production cost.
Keep a human in a loop
Meta is not yet known which tools this is to automatically automate the AD production process. But as the WSJ notes in its report, such equipment will probably be the most useful for small and midsize businesses that are currently a budget deficiency for massive advertising presentations.
Like each major tech developer, Meta is unlikely to declare that its new AI-managed advertising equipment will displace human workers. Rather, it will almost certainly give them a position in the form of automated assistants, increasing human creativity.
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This has been a recurring avoidance from tech companies as their powerful new genetic AI equipment begins to reopen creative industries. Openi And ElevenlabsFor example, it has been constantly stated that their models will empower humans, rather than replacing them.
(Disclosure: ZDNET’s original company Ziff Davis filed a case of April 2025 against Openai, alleging that it violates Ziff Davis copyright training and operating its AI system.)
As the AI-related video tools continue to improve, humans will need to live in the loop, if only as overseer. Even the most powerful models are still prone to topical hallucinations, and require careful quickness (which in itself has become something as an art). As the meta and its competitive advertisers roll new and more advanced AI devices, brands will need to remain flexible, to transfer special roles and needs of teams for the rise of new forms of automation.
