When meta launched In the end of 2023, the second generation of its Ray-Ban Meta Smart Glasses, some predicted the success that took forward for cooperation-maybe even the meta was not.
But now, with more than 2 million sales under its belt, the meta is looking for a way to widen his partnership and maintain speed with Essiloxotica, a Meta eye giant and owner of Ray-Bain. It seems that it seems that he was staring at his face: a cooperation with the company’s second largest brand Okla.
Alex Himel, VP of Wearbals in Meta, said, “We launched our second generation of Ray-Ban Meta Glasses in (Meta) connecting (Meta), and they removed us faster than expected.” “But they were never one and only one thing we did with essilorloxottica.”
“We have found people leaning in cases of different active use with (Ray-Ban Meta). And therefore Okla, who is a brand that has represented both performance and technological innovation, felt like the most natural next step for our cooperation.”
Like the Ray-Ban Meta, the Okle Meta will be a full smart glasses range, which expands the line to choose with several styles. However, it is the popular Okle HSTN frame (how to pronounce-Stuhan) which are the first to get meta makeover, all meta with AI functionality as Ray-Ban Metas, but with better features in a performance market.
This includes 50 percent long battery life, with a completely charged of up to eight hours compared to HSTN compared to Okle Meta HSTN compared to four hours on Ray-Ban Meta. The charging case of Okle Meta is also promoted, which has a time of up to 48 hours, which is 36 hours versus 36 hours in the Ray-Ban Meta.
This is probably more surprising when you hear that there is also a high resolution camera in the Okle Meta, allowing you to share the video in 3K video, from full HD in Ray-Ben Metas. This is a new physical battery plus software improvement, Himel says, but can the owners of Ray-Ban Meta expect similar reforms in the future?