strategy (MSTR)Bitcoin-focused corporate unit known as a microstrate, earlier, Launched Its Permanent Stretch Favorite Stock (Strc) At the end of last month – Michael Sirer, the executive chairman of an offering, described the company’s “iPhone moment”.
STRC Favorite Stock has already raised $ 2.5 billion, and a new $ 4.2 billion market (ATM) The program can further enhance its scale-designed to appeal to investors offering and yielding up-up dividends supported by-a high-u-up dividend supported by Kitcoin.
What is Strc, and how does it work?
STRC (Marketed as “stretch”) A variable, permanent favorite stock is designed to provide stable pricing, strong yield and easy access to income-focused investors seeking indirect bitcoin exposure. Shares pay a monthly dividend – 9% per annum fixed – $ 100 based on equal value. The strategy can accommodate that dividend monthly, to keep STRC trading close to its target price of $ 100 within the rules.
Each part of the STRC is overcollerized in a ratio of approximately 5 -to -1 with bitcoin, which means that for each dollar of the STRC released, there is a BTC of about five dollars in the strategy. Security sits senior for other favorite shares such as Strd, Strk, and other favorite equity of the firm, but remains a loan and STRF preferred series from junior.
Dividends are cumulative and compound if unpaid. Importantly, if the payment of any month is remembered, a dividend “stopper” becomes active – until STC is completed, stopping the payment of junior securities. Stock can be redeemed on the option of the once issuer listed on NASDAQ (Which is now)And it involves a fundamental change that is correct on liquidation value and any earned dividend.
Security is engineered to act as a high-up-up savings tool with bitcoin banking-without the instability of prescriptive crypto holdings or the risk of a duration of traditional favorite.
Strategy in StRC IPO increases $ 2.5 billion
IPO of Strc’s company raised The price of about $ 2.5 billion each is priced at $ 90 through the release of 28 million shares. Was offered Announced Closed on July 21 and on 29 July. Income will be used for general corporate purposes, including further bitcoin purchases and working capital.
The board of directors declared the early monthly dividend of $ 0.80 per share with the prescribed payment for 31 August 2025 to the records till August 15.
Saylor described Strc as a clean, scalable instrument that solves the obstacles of previous capital equipment such as convertible bonds and complex long -term favorite shares. The product was designed to appeal not only to institutional allotors, but also to search for retail investors.
Inside $ 4.2 billion ATM program
On July 31, Strategy Announced A new sales agreement that allows the company to release STRC shares worth $ 4.2 billion through an AT-the-market (ATM) Gift. This gives the strategy the ability to gradually tap the liquidity, adjusting the release based on market conditions and pricing.
Internal guidance suggests that the strategy intends to continue within a narrow band – avoiding sales below $ 99 or more $ 101 (Before fees)According to your goal of maintaining a stable $ 100 trading value. The firm clearly stated that it does not plan to implement this discipline in its other favorite equity programs, which strengthens the unique position of STRC.
The ATM program allows a strategy to carry forward BTC acquisition by flexible meeting capital needs, supporting its dividend policy and preserving shareholder alignment.
Why Saylor called his ‘iPhone moment’ Strc
Michael Sayler sees STR not only as another capital-growing tool-but as a significant twist in corporate finance. during Q2 2025 Income Call of Strategy On 31 July, he called the product to his firm’s “iPhone moment”, comparing his ability to consumer success that redefined an entire industry.
Saylor’s vision has access to Strc. Unlike the previous strategy of the strategy, like the Strk, STRF, and Strd- which they praised as innovative but very complex or unstable to adoption, the STRC is designed to act more like a yield-prosperous savings account. “If I walk on the road and you ask a hundred people,” Do you want a high-film bank account? ” Out of 100, 99 say yes, “He said, underlining the simplicity of the pitch.
They believe that the StRC solves two main problems: it removes long-term volatility by targeting short periods and low prices fluctuations, and it provides a consistent premium on specific bank yields. He said, “We have taken away for a period of one month and it pays 500 basis points over your bank account,” he said, describing 9% variable of the equipment, describing the menstrual dividend.
Importantly, STRC is engineered to trade equally ($ 100)Giving investors peace of mind – especially sensitive to value swings. Saylor stressed that previous products lost retail traction when their major price dropped by 5–10%. Conversely, STRC’s goal is also close to the price of bitcoin prices, thanks to BTC thanks to its huge overcolates.
“If the stretch actually hits its equal equivalent and trades it with low volatility, then you can sell one hundred billion dollars, two hundred billion dollars, in principle,” he told analysts. He argued that without selling any BTC, the strategy will enable strategy to score his bitcoin holdings on a large scale – effectively using your treasure to mudrakaan to retail liquidity on retail scale.
In the idea of Saylor, this combination – simplicity, stability and yield – Strc makes transformative. The way the iPhone again explained how users interacted with mobile computing, STRC can be defined again how companies tap the capital markets in a bitcoin-country manner.


