Seven years after unveiling the mirror at Techcrunch Disruption 2018, Brian Putnam is returning to the stage where all this began. Serial Entrepreneur that replaced a fitness concept in acquisition of $ 500 million by Lululemon Techcrunch disintegration 2025 Moscone of San Francisco in October.
With that success, the path of effigy till date is a very smart timing story. Mirror, connected fitness devices that boutique workout classes were brought into homes, launched as epidemics created unprecedented demand for home fitness solutions. Timing presented so much that Lululemon acquired the company in $ 500 million only two years after its start.
Now Putam is betting on another cultural change – the increasing desire to disconnect from the screen and re -connect with family and friends in the person. Its new company, which is still working in secret mode, is developing consumer gaming hardware, designed to bring people face to face rather than separate them behind personal devices.
“We are about to enter a golden age of hardware,” Putnam recently told Techcrunch on one of his investor-centric Strictlyvc eveningPointing to the convergence of mature performance technologies, inexpensive components and AI capabilities that make new types of interactive devices possible.
The new enterprise represents changes in preferences for pupil. Where the mirror was about personal performance and self-improvement, its latest project focuses on strengthening shared experiences and relationships. She describes it as a primary experience but using technology as an environment for better human connections.
Taking inspiration from the philosophy of Nintendo to use “Witched Technology with Lateral Thinking” – mature, inexpensive ingredients that jointly with innovative experiences – Putnam is following the playbook that made the mirror successful. Instead of carrying forward technical boundaries, however, she is focusing on creating a compelling user experience with perfect hardware.
The gaming space represents a natural next step for putam, which created his reputation in understanding how technology can inspire behavior change. Her boutique fitness studios taught her how to create attractive group experiences, the lesson she applied to the mirror’s virtual classes and now to gaming scenarios that encourages face-to-face interaction.
Techcrunch event
San francisco
,
27-29 October, 2025
The venture firm Lelar Hipp, leading the $ 3 million seed round of the mirror, has already participated in a highly competitive funding round for the new company of Putnam, indicating strong investor confidence in his ability to recognize and capitalize consumer’s trends.
Time also aligns consumer hardware investment with extensive revival. After years of focusing on enterprise software and AI infrastructure, investors are showing renewed interest in consumer-supporting hardware that can take advantage of AI and mature component ecosystem to create new categories of equipment.
The presence of an effigy in the display in 2025 comes as Techcrunch celebrates its 20th anniversary, and the attendees can be assured that we are bringing together the biggest names in technology to share insight on the future of innovation.
Meanwhile, for entrepreneurs and investors looking at consumer technical trends Disintegration platform This will provide a chance to see how one of the most successful recent founders of the category is for the next wave of innovation. Do not miss it. Register now to interrupt 2025 To see what Brian Putnam further unveiled.
The Tech Eperator of the Year runs on 27-29 October at the Moscone Center in San Francisco.
For an investor pass that involves access to the strateglevc event on dissolution – Plus Exclusive Perks – Click here to know more and secure yourself,
