Amazon’s upgraded digital assistant, more invited to Alexa+, is rolled out, operated by generative AI. Seva, first announced in February, now reached more than one lakh users, Amazon confirmed Techcrunch on Monday. However, Alexa+ is not yet publicly available.
Instead, Amazon is working through its waiting list, inviting customers who signed up to test the service when originally available. In the last several weeks, many have shared on social media that they have received an invitation to try Alexa+, whose service expands more natural and personal interaction, smart home integration and thanks to AI.
Alexa+ is available for free during initial access and will later be free for major customers. Non-dominated users will be able to use service for $ 19.99 per month after public launch.
Earlier this year, Amazon noted that the new system has been invited to try which will roll out in waves in the coming months. By May 2025, Amazon CEO Andy Jassi said that Alexa+ had so far reached more than 100,000 users, represents only a small fraction 600 million Alexa device He was sold. This number has increased considerably in weeks.

Alexa+ represents a serious effort to create a common AI experience for consumers by Amazon that it can eventually mudge.
Although Amazon created a market for smart home-connected, voice-based assistants through its Alexa-Interested Eco devices, this Was not able to turn that traction In a revenue-giving business. Meanwhile, Alexa lost its glow in recent years, such as a generous AI services like a chatgipt, Chatatpat flew. Compared to AI of modern times, Alexa began to feel climk, constrained, and young.
Alexa+ aims to bring digital accessories new abilities. The service allows users to chat with digital accessories using more natural language, where you can request phrases in your own way. For example, you can tell Alexa, “it’s very cold here,” to adjust Alexa to your smart thermostat. You will be able to make routines even more easily, search in your ring camera footage, interrupt or pivit interaction with the accessory, and more.
Experience is more personal, too, because it saves your preferences and recalls what you like, from favorite songs to dishes and beyond.

With its normal AI component, Alexa can summom the long emails you shared, creating unique gold stories, generate quizes from study guides, make travel journey programs, providing summary of your smart home activity and answering other questions, such as how AI can answer a chatbot.
In addition, the assistant will be able to help you take some action – such as buying concert tickets, booking dinner reservation, and informing you when you are looking at something, on sale, in addition to other things. Initial partners of this feature include Opentable, Ticketmaster, Uber Eats, Tripaidvisor, Grub, Yelp, Prisline, Vetter, Thumbtac, Atom, Fodder and others.
In early access, Alexa+ will initially be available on Eco Show 8, 10, 15, or 21 devices in the US over time, it will expand more eco customers, fire TV users and fire tablet users.
Customers Who Pass Went Invited Mixed results are reported to try the product, with some Praise the servicePay attention Advanced more than Siri, While others said that it is Still thick around the edges(Quick Agree reviews With the latter.)

