At a time when major streaming services are announcing more and more advertisements, two more suits are followed – and they are using AI.
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Two major media companies, Netflix and YouTube, announced plans this week, which are using new advertising formats to keep users busy, and both are using AI.
Netflix is ’wedding’ with the show
Announcement of Netflix The advertisers came during their annual upfront event. Through a new in-house advertising platform, Netflix ADS suit, the company is connecting several creative advertising formats.
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One of them is an interactive advertising format that uses generic AI to immediately marry advertisements of advertisers with the world of our show. ,
From the details of Netflix, it seems that these advertisements will be mixed into whatever shows are watching to feel less intruder (but hopefully they look differently that it is clear that it is an advertisement). These advertisements will be both midroll and positive screen, and will have custom overlays, second screen buttons, and more. The format will be available to advertisers by 2026.
YouTube’s ‘peak points’ format
YouTube announcement 2025 came during the brandcast, its annual program for advertisers. With the “peak points” format, the distress can target the most impressive moment especially in a video (or when most of the eyeballs are looking) to apply an advertisement. While the advertisements are not made with AI themselves, YouTube says that it will use Gemini to find the most emotional point which is expected that more connecting leads to more engagement and more clicks.
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The streaming video site stopped the final decline.
In An explanation for androidpoliceYouTube stated that time for peak points advertisements is considered “carefully” that it is close to the main point that it is still relevant, but not so close that it is disruptive. Mostly, the company explained, this is after the end of the moment. The target is “thoughtful stagnation” advertising break rather than an intrusion.
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