Netflix has been experimenting with a vertical video, an LA social media platform since 2018, when it first introduced a mobile preview, offering a 30-second snapshot. Three years later, the streaming giant rolled out an endless-scrolling feed of the clip from fast laughter, Netflix material.
These characteristics, however, are available only in limited capacity, and the rollout has been slightly random. By 2025, despite living in one of the largest markets in the platform, I do not have any of those features on Android or iOS.
It seems that the Netflix concept is going to another. Earlier today, company Announced A huge overhaul for Netflix home experience, including search and upgradation of recommended systems. Additionally, the company revealed the Tikok-inspired vertical video feed characterized by the highlight clip from TV shows and films.
How does it matter?
A video feed of the short clip is an interesting way to keep users a briefly bent, but it is not a social media where you can comment or invite an entire community to interact with it. Netflix knows that all very well, and it is not pitching the feed either as its social media universe.
The core pitch users have to give the preview of the material, and if they find it interesting, they can go directly to streaming it on the device of their choice. This is no secret Users only spend a hek ton of time to discuss with clock friends to scroll or stream through catalogs.
With vertical feeds, the users can scroll through some carefully chopped clips and decide if they want to dig further. Unlike fast laughter, which focuses on the “cheerful series and films on laughter-out-up-up special”, the new vertical video feed is going to show material from various styles and categories.
what is the plan?
Naked users to watch full film or TV series is one of the main objectives of vertical video feeds. This will appear prominently on the home page, although Netflix is still calling it a limited test. However, it will be available to users around the world and will roll out gradually in the next few weeks.
Of course, this is also a clever way to sign up for Netflix. The streaming platform says that users will be able to share clips directly with friends and family members, the way you do it on other social media platforms such as Instagram and Tikok.
Vertical video feed will be available to users in all membership schemes. Asked if the company would also inject advertisements between vertical videos, Netflix officials told the press that there is no immediate plan for this, but the company is always looking towards the new advertisement without damaging the streaming experience for users.
