Netflix Announced On Wednesday, it is testing a short-form video feature, indicating that a streaming giant with more than 300 million customers is also concerned about losing audience’s time spent on mobile for apps such as Tikok, YouTube shorts and Instagram reels.
The company launched the feature in its first product and tech event, where it also revealed several other upcoming plans for service. These schemes include an AI-managed search equipment, as well as improvement in a new format of TV homepage and real-time recommendations.
Netflix’s new mobile-keval vertical feed allows users to easily scroll through their original title clip. Within this feed, users can tap on the button to see the entire show or movie immediately, save it in their “list” or share it with friends.
Note that instead of being selected from the entire library of the clips Netflix, the “Today Tood Pix for You” section are cuisted. This approach makes it specifically to suit each user, eventually encourages the audience to watch full show.
This experiment rolls globally in the coming weeks on iOS and Android devices. This will appear as a tab on the in-app homepage for users.
This feature begins at an important time, as the competition between platforms for viewers focus is faster. The audience rapidly took a favor to entertainment, which changed the habits of traditional viewing. As a result, even big players like Netflix are suited to maintain and attract customers. It also follows the second expansion of the deadline of President Trump’s Ticketkok ban.
The latest test follows a trend among other streaming services that are trying similar features. Tubi entered the short-form video last year with her “scenes” features. Recently, Peacock launched the curated vertical video playlist earlier this year, including not only a small clip from the TV series and films but also sports and news materials.
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There is no stranger to experiment with Netflix short-form video content. In 2021, the platform rolled out a ticket-inspired feature called “Fast Laughs”, focused on a fun clip. However, the purpose of this new test is just to reach wide audience beyond comedy fans and it will be more individual.
In the context of Netflix’s new homepage update, a small change has been applied that the shortcut was taken to the top of the page for “search” and “my list”, where they were located on the first left, making them easy to access.
Netflix also has new “callouts” badges that help the audience find the title. For example, if users are searching for the latest Amy-winning material, these badges will be displayed prominently on the title card painted on the homepage.
Additionally, Netflix improved its real -time recommendation system. Now when customers discover the material, it considers the factors as if the trailer was seen as a viewer recently or they are looking at the actors. For example, if they give a thumb to the popular TV series “Wednesday”, the system will quickly adjust his homepage to display the same recommended title.
