Carl Pei LED Electronics Maker OnePlus Being a great brand for technical enthusiasts produces several devices for one who offers cheap phones, including flagship phones that challenge Samsung and apple. He is driving a similar playbook NothingA five-year-old, enterprise-supported hardware startup that launched its most ambitious device, phone (3) earlier this month. The phone priced at $ 799 is intended to compete with Samsung and Apple equipment.
While OnePlus focused on providing value-to-wealth specifications and experience in its early days, other did not focus on design and software as a discrimination to stand out of other phones. The startup produces eye -catching devices with a transparent design that attracts attention.
As my former Techcrunch colleague Brian Heater said, nothing was good, and the phone (2) was a strong mid-range device while maintaining innovation. Phone (3), maintaining transparent design ethos, Call of miscellaneous Emotions To its design.
The phone has a lot of asymmetric elements, including a strangely arranged camera module. If you look at reactions on the Internet, some people liked it because it is not like other phones, while some hated it. If you may exceed the odd system, you may like the device.
Gliff LED system which was prominent in the phone. This arrangement made the equipment even more standing out when they illuminate to indicate the upcoming calls or messages. Over the years, the company made it more customized, allowing you to assign different patterns for different contacts. It even created an SDK for developers, which did not stop.
The LED arrangement with the phone (3) is replaced with glyph matrix, another screen of a circle shape in the top right corner to display more information. When you press the button at the back, it can display basic information like time and battery level.
The company also includes spin the bottle, A stopwatch and mini apps like rock, paper and scissors. It is a fun gimmick that you can use to show your phone.
A second screen on the device is not a new concept, and it does not solve the problem of turning on the phone to read the message. You can assign an emoji into a contact, but it just tells you that you have received a message from that contact, but do not tell you what it is. So you have to turn your phone anyway. Is the matrix good? One type. Is it useful? not yet.
The company is inviting developers to make equipment for this, which can improve things on adoption.
Hardware and camera
The company is using a Snapdragon 8S General 4 processor, built on 4-nenometer architecture, which is a step below the Snapdragon 8 Elite used in Galaxy S25, OnePlus 13, and Xiaomi 15 Ultra. However, in your day to day use, it will not matter much.
The device also includes a 6.67 -inch AMOLED screen with 1.5K resolution, which is protected by Gorilla Glass 7 Eye Instead of a strong gorilla glass Victus. The screen is bright and has punch colors. Although it supports HDR for YouTube, nothing said that Netflix has not whiteed its equipment to run HDR content.
The phone (3) has three 50-megapixel cameras for various purposes. The main camera has a 1/1.3-inch sensor, which is 20% larger than the phone (2) on AF/1.68 aperture; The periscope telephoto lens AI super race zoom offers 3x optical zoom, 6X in-sensor and 60X digital zoom; And the ultra-wide lens provides a view of 114 degrees. There is also a 50-megapixel selfie camera with f/2.2 aperture.
While nothing claims that this phone is its “true flagship”, top-tier devices such as iPhones and Samsung Galaxy phones have achieved different camera quality with work years. Nothing calls (3) takes good pictures, but color accuracy requires work to match other flagship phones. In addition, if the lighting was not ideal, the phone highlighted crushed shadows and overblown highlights in dark or bright areas.
The phone has a 5150mAh battery for international versions, which is quite good for you from moderate to heavy use. You can charge the device through 65W wired charging and 15W wireless charging.
AI features
Nothing is called the required key to a adaptable hardware key with the phone 3A and 3A Pro. It portes on the major new flagship and opens the required space app, which lets you save the screenshot with notes. But strange, you can’t just save notes.
The company is also starting the necessary discovery, which doubles as an internet and web search using AI.
Can you search for files and events by typing in keywords, or you can also ask query like “Wimbledon winning” in 2024? And then tap the web results on the AI ​​button on the surface using the Gemini model of Google. This is the same to integrate Chatgpt with Siri to find the web for some questions for Apple.
Image Credit: Screenshot from Techcrunch
The phone also gets a meeting note transcarber, which records your meeting and also summarizes the major points. You can trigger it by catching the required key and flipping the phone. You can double-repress the key required to record voice snippets with transcription. However, users have no way to reach out of these recording and tape, until they clearly export them.
In a chat with Techcrunch, CEO Pei said that smartphone is the best medium to distribute AI and the company wants to make AI features useful for users.
He said, “We will really have to focus on the construction of things (AI features) that are useful (for the last users) and not only with our phone ‘nothing AI phone’ with some image generation and call it in a day,” he said. “(We are thinking about this) How can we really take advantage of this new technology to help people. The idea is not to compete with people or to overcome their jobs. How do we help people become better and more creative?”
While this ambition is a good, nothing is the convenience set, including the AI-operated wallpaper generation tools, step with other phone manufacturers.
Nothing did the situation
The US in Canada is not providing anything through its website and Amazon, it is partnership with the best purchase.
In $ 799, the device directly competes with Samsung Galaxy S25, Google Pixel 9, and iPhone 16. Since this wireless carrier is not being introduced through bundles, the phone is still looking for an alternative to unlocked phones and options for Samsung, Apple, and Google.
In India, the company’s largest market, this is a separate story as the phone starts at ₹ 79,999. Although the company offers discounts and exchanges, prices are equal to or above the iPhone 16 and Galaxy 25 depending on the seller. Initial reactions on social media suggested that customers were found to be high, which could affect the company’s sales.
Nothing is taken to challenge the world’s Samsung and apples, but at the moment, instead of direct competition, the phone is a good, cheap option for those devices.
