International trade shows like CES, IFA and MWC give consumer technical manufacturers opportunities to interact with journalists. Therefore, naturally, businesses participating in these events try to maximize media coverage by showing walnut products, throwing generous parties or building other forms of spectacle. But game Accessory Jenki did some unprecedented in CES 2025 – it leaked Switch 2. Now, Nintendo is sueing the company based on trademark violation.
The game console should have many items at the time of launch. And while Nintendo may be able to pump or carry cases some controllers, it may not be all-end-and-all accessory manufacturer for Switch 2. This is where fellow brands like Hori come in the game. These partners agree to strict contracts, segments and NDAs in exchange for pre-relative information aid in brand product development. While other brand switch 2 accessories run for design and construction, fellow brands like Hori get to sell their belongings on the first day.
Genki is not a nintendo partner brand, nor was it provided official access to pre-relief information. Nevertheless, the company announced a series of switch 2 cases and other goods in December, about four months before the official disclosure of the console. And, to prove that its goods were real deal, Genki brought a wide 3D-affected mockup of Switch 2, which was in CES 2025. This showed the magnetic joy-cons of the console and the twin USB-C port. Display on hands And custom video. The surprising thing is that the company also said that it had access to a full switch 2 console, although it later claimed its belongings on publicly available leaks.
I could not visit Jenki’s CES booth this year due to scheduling conflicts. In any case, I was wrongly believed that the company was blowing hot air. Imagine my surprise, when on 2 April, Nintendo announced a console that was similar to Zenki Mockup for about four months ago.
“Either the defendant is not in the possession of an actual console and thus obtained compatibility with sufficient certainty to make his advertising claims in good faith, or the defendant obtained an authentically or illegally an authentic nintendo switch 2, or owned technical information about the Nintendo Switch 2 before releasing the technical information to the public.”
Nintendo responded to the CES leak with a small, some vague statement. This did not deny the accuracy of Genki’s mockup, but made it clear that the pre-relief 2 hardware “was not provided by us by us.” Any attempt to smell Genki would confirm that CES leaks were accurate, so the notorious-Litishius nintendo did not fuss.
Sadly, it seems that Nintendo’s soft response gave Zenki a false meaning of security. Switch 2 remained the cornerstone of Zenki’s marketing, and the company boldly hosted a host “Jenki Direct” presentation Immediately after the official switch 2 launch event. The presentation was with a pre-order campaign for the company’s switch 2 accessories. In fact, Jenki defeated partner brands such as Hori to Market, possibly reduced his sales in this process.
Therefore, Nintendo is emphasizing for five cases of “trademark violations, unfair competition and false advertising”. And, instead of focusing on leaks, game company is trying to box Jenki in a catch -22 position that is focused around product licensing and brand loyalty.
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Nintendo argues that if Jenki had actually accessed pre-relief materials, it illegally acquired these materials illegally to frame as a reliable licensed brand. But if Genki publicly based on his switch 2 goods on the available leaks, as it now claims, it is effectively engaged in false advertising-the company had no way to know if its goods were actually 100% compatible with Switch 2, yet it was repeatedly claimed that the goods were completely compatible and the previous previous before the official revelations was opened.
If Jenki is found guilty, it can be forced to hand over profits from switch 2 accessory sales, can be provided damage and legal fees to the nintendo, and any product or press content can be destroyed that uses tradesmarks owned by Nintendo. Nintendo requested a jury test in his complaint, possibly attempting to continue media coverage and set an example of Jenki. (Many companies, including DBRAND, announced Switch 2 accessories before the launch of the console. But Genki was the most loud in the crowd and most attracted media attention.
Genki says It is still planning to fulfill pre-organs and “is working with a legal lawyer to respond to the idea of ​​Nintendo”. Nevertheless, the company has not made a statement to clarify its position in the case. I suggest you skim through you Complaint of NintendoWhich includes Jenki’s social media activity, several alleged examples of violations and a time -line of allegations. It is intense.
Source: America’s Nintendo Through Game post, Ruckus
