on meGoogle, a digital gift card startup founded by former Google employees, is aiming to redefine the gift card industry with its mobile-first gifting platform that lets users purchase digital gift cards categorized by interests instead of being limited to specific retailers.
The company said Thursday it has raised $6 million in a seed funding round, which it will use to expand its gift categories to include things like horseback riding lessons, wine tastings and theme park trips.
On Me boasts its flexibility. So if you have a friend who is a fan of tennis, you can send them a digital card that lets them shop for outfits and gear from Wilson, On, Prince, and other popular brands.
The platform offers gift cards in 72 categories, ranging from running and reading to camping, gardening, gaming, and concerts.
You can also attach video messages, photos, and GIFs to gift cards, which is a nice touch because it lets you add a layer of personalization. You can also use On Me through its website iOS And Android Apps.
The startup’s CEO and co-founder Darragh Meaney pointed to environmental issues with the traditional gift card industry, which relies heavily on plastic.
International Card Manufacturers Association (ICMA) reports Approximately 30 billion plastic cards are manufactured globally each year, and more than 70% of gift cards are discarded within six months, resulting in an estimated 53 million tons of plastic waste.
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“It’s an environmentally wasteful practice that feels completely out of step with the way we live today,” Meaney said.
On Me’s digital cards also integrate with Apple Pay and Google Wallet.
The global gift card market is estimated to reach $2.3 trillion By 2030, On Me believes it is well positioned for growth. Since its launch, the company says it has facilitated over $2.5 million in gifts for more than 26,000 users, and has grown 50% month over month.
The seed round was led by NFX, with participation from Lerer Hippeau and Focal.
This funding comes a year after the company launched its platform and raised $1.7 million in a pre-seed round.
