Openai announced today that users will soon be able to buy products via Chatgpt. The rollout of the shopping button for the AI-Interested Search Query will come to all, whether they are a signed user or not. Shopkeepers will not see inside the chat; Instead they will be redirected to the businessman’s website to finish the transaction.
In a prelonch demo for wired, the chatgipt search product lead in OpenA, Adam Fry demonstrated how the updated user experience can be used to help people using equipment for product research that determines to buy an aspresso machine or office chair. The recommendations of the product shown to potential shopkeepers are based on what the Chatgpt recommends the user’s preferences -what the product reviews drawn from the web.
Fry says that the Chatgpt users are already running more than one billion web discoveries per week, and that people are using equipment to research on a wide width of shopping categories such as beauty, household goods and electronics. The chatgpt for the best office chairs includes a link for our reporting in the source tab, one of the strictness of the wired, and one of the widely reading guides. (Although Word’s original company, Konde Nast’s commercial side signed a licensing deal last year, so that the company with OpenAII could put our content on the surface, the editorial team maintained freedom to cover the startup.)
The new user experience of buying goods inside the chatgpt shares many similarities Google ShoppingIn the interface of both, when you click on the image of a budget office chair, which tickle your fancy, many retailers like Amazon and Walmart are listed on the right of the screen, with buttons to complete the shopping. For now, there is a big difference between purchasing through Chatgpt vs Google: Openai Searchs are not paid the results you see, but organic results. “They are not advertising,” says fry. “They are not sponsored.”
While some product recommendations that appear inside Google shopping, as retailers paid for them, this is only a mechanism that Google uses to decide which products to list in shopping discoveries. Websites publishing product reviews are constantly changing the contents of their purchase recommendations in an attempt to convince the opaque Google algorithm that includes high quality reviews of products that have been fully tested by real humans. Google reviews those more reviews in search results and when a user is doing research on a product, they will rank them higher. The Google search may have more than those users who buy products through the website to unload one of the top places in the search, potentially the publisher can earn millions of dollars in affiliate revenue.
So what products do Chatgpt choose to recommend? Why were those specific espresso machines and office chairs listed earlier when the user typed the prompt?
“It’s not looking for specific signs that are in some algorithms,” fry says. According to him, it will be a purchasing experience that is more individual and conjunct than keyword-centered. Fry says, “Trying to understand how people are reviewing it, how people are talking about it, what are professionals and opposition.” If you say that you only like to buy black clothes from a specific retailer, Chatgpt will store that information next time in your memory, when you ask about advice next time to buy a shirt, gives you the recommendations that align with your taste.
