Streaming just became a little more expensive – again. Latest Criminal: Peacock. NBCUNIVERSAL’s streaming platform is once again increasing prices, which joins the now-year-old tradition of membership in the streaming industry.
Since July 23, Peacock is raising the price of its advertising plan $ 3 to $ 10.99/month, jumping from most advertising premium plus tier to $ 16.99/month. Annual plans are going to $ 109.99 and $ 169.99 respectively.
New customers will immediately pay high rates. The current customers will see the collision on or after 22 August based on their billing cycle. Peacock is also rolling a new $ 7.99/month “select” tier with low bells and whistle and no game.
Peacock is not alone in increasing its prices. In the last two years, most of the major streaming services have followed the same playbook. Netflix increased its advertising level cost to one dollar per month in January. Disney Plus and Hulu $ 2 increased by final decline, and added to $ 1 in the last summer by Ad-Free HBO Max. Apple TV Plus jumped from $ 6.99 to $ 9.99 at the end of 2023, which was one year after the previous growth.
Across the board, streaming is no longer a budget-friendly option for cable-this Is Cable, just chopped into apps.
| Header Cell – Column 0 |
old price |
new price |
|---|---|---|
|
Peacock premium (monthly) |
$ 7.99 |
$ 10.99 |
|
Peacock Premium Plus (Monthly) |
$ 13.99 |
$ 16.99 |
|
Premium (annual) |
$ 79.99 |
$ 109.99 |
|
Premium plus (annual) |
$ 139.99 |
$ 169.99 |
Peacock big bets: sports, games, more games
This price hike is not to pay more for people to pay more for “Love Island,” “The Traders” or “The Office”. It is all about the game.
NBCUNIVERSAL NBA is about $ 2.45 billion per year for rights, part of a monster investment in live sports including NFL, Premier League, Olympics and more. By 2026, Peacock says that it will stream more live sports than Prime Video, Max, Paramount Plus, Apple TV Plus, Hulu and Netflix.
This is not cheap, but NBCU feels that payment is worth it. Execs upfront is: Sports programming drives a subscription, reduces churning and keeps the audience around for scripted and reality fare.
So yes, $ 10.99/month can be sting, but it still underlines what ESPN planned to charge for its standalone app ($ 29.99) and the rumor level of rumor levels of Fox’s sports service and Fox’s sports service
NBCU wants to be a peacock Sports streammer. What viewers are ready to pay, there is another question.
A cheap plan and bundle game
If you do not care about sports, origin or blockbuster films, peacock has a consolation prize: a “test” version of the service called Peacock Select.
For $ 7.99/month, you get NBC and Bravo episodes the next day (“Law and Order” and “Real Housewives”) and some library content. But you will not have access to any origin (including “the traters”), recent movies (eg “Jurassic World Riberth” falls in a few months) or live sports. It is a budget-friendly offer that is aimed at those who basically want Hulu Sarka 2019.
Peacock is also naked towards annual plans, which offers a little discount at a monthly rate: $ 109.99 or $ 169.99/year, based on tier.
This price increase determines the platform for future bundles. Disney and HBO Max have already worked together on joint streaming packages, and may be an eye on deals with peacock rivals. A peacock-paramount plus bundle matters a lot and will especially appeal to the game audience to live.
Cheap, Aa La Carte Streaming is over. Cutting the cord was cute, while it was gone, but streaming quietly turned into something that appears and spends it like a replacement thing.
