Summary
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NBCUNIVERSAL’s peacock streaming service prices are now growing $ 3, premium now $ 10.99 and premium plus $ 16.99 monthly.
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Mayur is justifying the increase with investment in live sports including NBA, NFL, Premier League and FIFA World Cup.
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A more affordable option, the price of “Peacock Select,” is $ 7.99 monthly, including the current weather of NBC and Bravo Show.
Here we are again. Another wave of price increase on our membership is landing. Yesterday, it was Google’s Nest Aware subscription, which saw a very important price jump. And if you think that means hikes were coming in streaming services, then you know that you were right – and the peacock is starting the party.
NBCUNIVERSAL is once again increasing the membership price for its peacock streaming service. Effective for new customers from July 23 and August 22 for existing people, peacock premium plans (with advertising) will increase from $ 3 to 10.99 per month. Premium Plus Tier, which mainly offers limited advertisements in live programming, will also show an increase of $ 3, which will make its new monthly cost $ 16.99. The annual plans will cost $ 109.99 for premium and $ 169.99 for Premium Plus.
The company is justifying the price hike, pointing to NBC and Peacock NBC and Peacock in the collapse of 2025 after 23 years of absence, pointing to its important recent investment in live games. It is part of a comprehensive, aggressive sports strategy that includes NFL’s “Sunday Night Football,” Premier League, Big Ten Collegiate Sports, WNBA and Spanish-language rights for the FIFA World Cup next year. So if you give importance to the game, then you It is possible Find out that the new price is appropriate. The platform is really very ill for the game right now. The following year, you will find Super Bowl LX, 2026 NBA All-Star Weekend, and Milan-Cortina Winter Olympics and Paralympics in February 2026. The company claims that by 2026, the peacock will stream more live sports content than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix.

Connected
Google’s Nest Aware subscription price is increasing
Another in the list.
I still have a bone to take it with it, however, and the fact that an increase of a $ 3 is absolutely crazy, whether you care about the game or not. A $ 1 or $ 2 value growth is one thing, but $ 3 or more is actually very much vertical, especially how advertising tier used to be $ 7.99-it is more than 30% with a one-month notice with more than 30% increase with a one month notice. As I always say that whenever I cover the price growth on digital subscription (I really want to be low), even an increase of $ 1 can add an increase of $ 1 if you have many memberships and they all increase the price in the same time frame. But an increase of a $ 3 is absolutely crazy.
NBCUNIVERSAL is clearly testing a new, more economical option. The “Peacock Select” Tier, which is priced at $ 7.99 per month or $ 79.99 per year, with the selection of library materials, along with the popular NBC and Bravo show’s current sessions. If the show you want to see is in this hand selected selection, you may be able to save some money here, but a slimmer selection of materials may not stop the acceptable business for some people.
Source: Diversity