LocketPhoto-sharing apps that allow users to share images with friends who are then displayed on the screen of their home as a widget, want to stay on your radar, and it is linging the help of famous celebrities.
Lockents emerged as a contestant when launched in 2022, when it offers a more authentic way to connect with others. The app holds a widget on the iPhone home screen that updates with the latest photos added by friends. Users can select 20 close friends, which can create an intimate place for unflied selfies and updates on their lives.
The app claims that the total downloads of over 80 million are more than 9 million daily active users, and its users have shared more than 10 billion photos to date. In particular, the company also shared with Techcrunch that it gained profitability in 2024, with an important achievement to its relatively minor funding efforts only $ 12.5 million efforts.
To run the additional increase, the locket has been quietly testing a feature called “Celebrity Locket” for the last six months, which was officially declared by the app on Wednesday.
Celebrity lockets focus on most music artists, allowing them to join the fans by sharing details about the upcoming shows, new album release and other news. Lockett has already tested with this facility Suki Waterhouse And JvkeAn announcement will be made soon with more artists.
To use the feature, celebrities can share a link on their social media platforms, or fans can see them in the app to add them, and then they can directly send photos to their fans’ home screen.
Founder Matt Moss told Techcrunch, “With a post going directly on the home screen of fans, it provides the kind of immedia and intimacy that other platforms cannot repeat, turn passive followers into active participants.”
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Lockett allows artists to choose several fans to connect with 1,000 to 15,000 slots. For example, Suki has 5,000 fans on the app and has helped the locket attract hundreds of new members. According to the company, 17% of these 5,000 fans were new to locket.
“Fans find it special to know that they are just one in a few thousand rather than just one more follower. It preserves the same intimacy and brand of locket as a product today … We know that our community used lockets to share music with their friends, so being able to join with their favorite artists is a natural growth for platform.
Although Moss says that the reaction of the examiners has been good, it is not clear that it will help the locket increase its user numbers. BEREAL tried something similar with a feature called “Realpeople”, but the reception was not completely positive, with Some? People Saying that they prefer anti -social media apps as a way to avoid famous celebrities.
