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ZDNET Highlights
- Pinterest launches the beta version of its AI-powered shopping assistant.
- Pinterest Assistant uses your past app behavior to find new items.
- The feature is available to US users aged 18 and older, with wider availability to follow.
Instead of spending hours scrolling through your Pinterest feed in search of the perfect decor inspiration, outfit idea, nail set, or tattoo idea, you can ask Pinterest’s new AI-powered assistant to find exactly what you’re looking for.
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Pinterest Assistant uses your saves, boards, collages – and the saves of other users with similar interests – to find posts that match your interests and style. according to pinterestPinterest Assistant is different from other chatbots because users don’t need to know what they’re looking for in order to find it. Instead, the Pinterest Assistant provides “visual, personalized, and proactive recommendations.”
How does this work?
Pinterest says it collects information from users’ interests to feed its visual discovery tool called Taste Graph, which provides AI-powered recommendations to users. Pinterest claims its AI shopping assistant is “visual-first”, using real-time, conversational descriptors to give shoppers personalized recommendations.
To more closely replicate real-life shopping experiences, users can verbally send their requests to the Pinterest Assistant. For example, Pinterest says, users can ask the Assistant questions like, “Show me holiday party dresses that fit my style.”
Pinterest Assistant is available in beta for users aged 18 and older in the US. According to Pinterest, wider availability is planned for the coming weeks and months.
Pinterest isn’t the only online shopping platform to explore AI-powered search results that make shopping easier for customers. Amazon Lens enables users to point their camera at a product and receive similar products listed on Amazon, as well as suggested questions and product summaries. Another Amazon shopping tool uses AI to curate recommended items based on your shopping history and personal preferences.
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Walmart and Sam’s Club recently Announced partnership with OpenAI To integrate ChatGPIT into shoppers’ shopping experiences, personalized item recommendations and grocery list planning are offered.
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