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Changes to work from home during epidemic have changed the habits of workers’ technology habits, including – data suggestions – where it worries the voice assistants. For example, according to 2020 Report From voicebot.ai and cerence, more people are now using voice assistants in cars compared to smart speakers.
With an increase in use, the brands are rapidly expressing interest in connecting with customers through the voice. Even before the epidemic, business voice technologies were optimistic. A 2018 Pindrop Voting It was found that 84% of companies expect to use voice technology with their customers in 2019. And in 2019, 76% of businesses deploying Voice and Chat Assistant reported “quantitative benefits”, According For Capgemini, with more than 58%, the benefits from activities like ecommerce through voice exceeded their initial expectations.
Increasing number of high-profile vendors captures a voice recognition market expected As of 2026 priced at $ 22 billion, but one of the lower-profile startups on the scene, Rain technologyY claims to be the most successful. Rain partner with businesses and brands such as Nike, Amazon, Starbucks, Dreamworks and Unilever to create “Voice Experience” including car and smart speakers in New York.
Build voice experience for brands
A technology and design agency helps the rain, customers to conceive, create and manage integrated voice experiences with brand services and ecosystems. Experiences can take the form of Bispoke Voice Assistant or Third-Party apps on existing assistants such as Alexa, Google Assistant and Siri. Rain’s auxiliary experiences are accessible on smart devices, PCs, products and custom-designed hardware, the company says, and they provide companies with “complete control” at their behavior and unlimited access to data and analytics.
“The rain was originally founded by Brian Edelman and Nick Godfrey.” When the rain started raining in voice technology, many initial indications were that the voice was going to be omnipresent, as smart speakers were adopting a smartphone at an unbelievable rate, “CEO Nithya Table.
Rain says that it works in voice for more than 20 Fortune 500 companies, creating more than 70 experiences with 15 million monthly interactions. For example, for Starbucks, Rain developed the Alexa app, which allows Starbucks to “Alexa, Starbucks to give a pickup order to tell Starbucks to start my general order.” For Headspace, Ren launched a directed attention voice app at Alexa, Google Assistant and Microsoft’s Cortana.

Beyond consumer-supporting apps, rain partners with companies to create voice-able equipment for workers in many industries, including construction. In other projects, the company claims that a voice assistant has been made for a construction firm to track the details of the construction project and a voice-driven in-store experience for “global luxury retailers”.
“Through our work in voice, we recognized the opportunity to build employee-honoring voice solutions for ‘deskless workforce’-despite being skilled laborers in industries like agricultural, health care, construction and manufacturing. Despite being 80% of the global workforce, it has been very low to the audience during technology-that the reality which has been emphasized which has been emphasized during the pandemic has been stressed during technology.” “For workers, the voice is a natural solution for actions such as quick data entry or recovery, where just pronounced a sentence can run the lap around the menu bar and the keyboard.”
Citing the data, Thadani said that workers are ready to make leverages in the workplace – or at least efforts – Voice Technologies. In a 2019 report, Gartner Predictive 25% digital workers will use daily virtual employee assistants by 2021. And recently an opas survey found that 73% of the officers see the value in the voice for “operational efficiency”.
“Machine learning has powerful abilities to handle proper routing and complex interactive AI questions,” said Tadani. “For example, automotive repair professionals rely on many data sources to inform their work -databases that are separated separately on both front and user interface and backnd. Which database to consult, and which use to use, can be straight and less than time-intensive for technicians.
Next step
Primed for development with voice market – Edison Research in 2019 estimated Over 53 million Americans alone have a smart speaker – competitive agencies, including efficient creative, dying competitively for a slices. But Tadney so far pointed to Rain’s traction, which has announced a $ 11 million funding round today. With this, Rain’s total capital is now raised, now about $ 15 million.
Twenty-five-employees rain says that it plans to use funds from the latest funding round for “development and expansion”, mainly hiring and product development in the motor vehicle industry. The company recently expanded its operations on the West Coast and hired new officers, including a managing director and VP of the strategic partnership in its Utah office. Investors include Velor Capital, McCarti Diversified Holdings and Burch Creative Capital.
“There are two overrouud challenges to fulfill the promise of voice-able tools for deskless workforce. First, the underlying data should be held in complex meaning maps for a given domain, which is known as a taxonomy and oncology, which allows the queries of natural language to quickly and accurately prepare the natural language queries. With the variation of ambient noise and user voices, ”said Tadani. “Our goal is to create a voice-user experience that can explain the industry-specific jargon in the same way-a professional who really wants to interact.”

