Ray-Ban Meta Smart Glass was an unexpected success, was selling Two million couples Since debuting in October 2023, last year, Meta CEO Mark Zuckerberg said that the demand for glasses is “still overtaken our ability to make them.” The company plans to sell 10 million glasses each year by the end of 2026.
Now the eyewear company Essilorluxottica, who participated with meta to produce ray-ban meta glass, says that there is a sales of iear More than three times In the first half of the year, compared to the same time of last year, and contributed significantly to the company’s overall revenue.
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In its latest Earning report On Monday, Essilorloxottica said the glasses contributed to their total sales of $ 16.25 billion in the first half of the year, increasing by 7.3% from the previous year. The company said in the earnings report that the Ray-Ban Meta Glass was the number 1 Bestseling AI glasses on the global market, experienced by “category-defined success”.
“We are leading the changes of glasses as the next computing platform,” the chairman of Esserallxotica and CEO Francesco Milli, and the company’s deputy CEO, Paul Doe Salent, jointly said in the earnings report.
Ray-Ban Meta Glass is so popular that last month, Meta also announced a sportier, waterproof version, Okle Meta Glasses, also in partnership with Esselorelxotica, and acquired a share of $ 3.5 billion in the ievier company, indicating a long-term investment. Okle Meta Frames are sold out On the site of Meta at the time of writing.
Milry and Do Salent cited “The Launch of Ray-Ban Meta” and “The Launch of Okli Meta” in the earnings report.
Both $ 299 Ray-Ban Meta And $ 499 Okle Meta Glasses Allow users to take photos and videos, call, send text messages through voice commands, interact with Meta AI and play music. The Okle Meta Frame is a step from Ray-Ban Meta Glass, with high-resolution recording, better speakers and 40% long battery life lasts for eight hours.
Ray-Ban Meta Ai Glasses. Photographer: David Paul Morris/Bloomberg via Getty Image
Meta is also allegedly working to expand its smart glass portfolio by developing a pair of high-fashion AI glasses. With a wisdomPada Renewed An eyewear licensing agreement with essilorloxottica for the next ten years in December.
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Meanwhile, other major technical companies including Apple and Google are preparing to enter the smart glasses market after the success of Mata. Bloomberg Earlier this year, it was reported that Apple is working on smart glasses that can be released by the end of 2026, and preparing to separate the glasses with a new chip that can increase their performance.
While Apple works behind the curtain, Google created one Formal announcement In May, when it was $ 150 million to develop AI glasses with Warbi Parker. Glasses will have AI characteristics, such as translating from one language to another in real time, and expected to be launched next year.
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