Reddit on Monday introduced a new engine Reddit Community Intelligence for Artificial Intelligence (AI) advertising equipment at the Cannes Lions International Festival of Creativity. The community-based social media platforms complete their 20th anniversary as the announcement. Highlighting the same, the company said that the AI engine would offer a new Ad Tool that is worth discussion and opinion of the years of the platforms of the platform. It is currently testing two advertising products-Reddit Insights, a marketing analysis tool, and conversation summary ad-on, which adds positive user posts next to an AD.
One in blog postThe San Francisco-based social media company expanded the new AI-operated ED tools and how it is exposing the collective intelligence information operated by the user through its Reddit Community Intelligence Engine. The AI suite changes more than 22 billion positions of the platform and converts comments in a structured intelligence to help the brands “smarter marketing decisions”, the company said. In particular, both the company’s advertising equipment are currently in the initial stage.
Redit insights
Photo Credit: Reddit
The first advertising tool is Reddit Insights. The company describes it as an AI-powered social hearing equipment that brings actionable insights into a ’20-year interaction of the Reddit’. “It is essentially a monitoring dashboard with several analysis devices that allowed to understand and compare the various expeditions and comparison to the distinguished cultural trends and the purchasing trips of users.
When a user examines a subject, Reddit Insights will show many matrix such as summary of conversation on the subject, top sub -classes, trends, as well as top posts associated with that subject. Toolsets can also be used to check information around the brand perception.
Publis media, a French advertisement and PR firm, is one of the initial examiners of advertising equipment. Reddit claimed that the firm has used reddit insight to validate constructive concepts, check competition analysis, discover consumer requirement and response, understand the spirit of the brand and remove cultural trends.
Conversation summary add-on
Photo Credit: Reddit
The second AI Ad Tool is a conversation summary ad-on. This feature uses AI to integrate positive user posts about the brand or product below AD. An AI-borne summary is also shown on the basis of the posts. The company claims that this integration will provide “social evidence” and help consumers to make fast decisions.
Depending on the internal test, Reddit claimed that the ad tool resulted in 19 percent more clicking rate (CTR) than standard image advertisements. Some of the feature’s early adopts include game developer Jackbox Games and US-based electric vehicles (EV) company Luusid.
