Samsung’s TM ROH unpacked in Seoul, South Korea in July 2023 – last time Samsung hosted a large launch event in Korea.
Jason Hinar/ZDNET
According to several sources in the Korean media, Samsung is ready to unveil three new devices-a three-fold smartphone, its project Muhan XR headset, and a pair of AI smart glasses in an unpacked event on 29 September in Korea. Newspaper And Newsworks,
Tri-folded phone is not a surprise because Samsung is talking about it throughout the year and ZDNET captured some videos in Mobile World Congress in March 2025Project Muhan headset is also not surprising, as Samsung has been teasing it for years as cooperation with Google and Qualcomm. Google also removed Project Mooohan at Google I/O in May, where the Kerry Wan and Sabrina Ortis of ZDNET had the opportunity to try it and were impressed.
Too: I finally tried Samsung’s XR headset, and it defeats my Apple Vision Pro in a meaningful way
Samsung Tri-Gunna Phone Concept in MWC in March 2025.
Kerry Van/ZDDNet
However, the biggest surprise is that Samsung is also on the verge of declaring its opponent to the market chief Meta Ray-Ban Smart Glass. It seems that what the name of “Project Hinen” has been done (Han means seaside or coast in Korean) and First reported by ETNEWS in Korea earlier this year. These are Informed Audio-cavalry Qualcomm’s AR1 Chip AI for smart glasses, and they will probably run Android XR.
Too: I removed this rare three -foldable phone in MWC – it gave me a glimpse of Samsung’s next big thinYes
This will be an unprecedented third Samsung Unpaced event in a calendar year. However, Ansel SAG, leading analyst of Moore Insights and Strategy, feels that a third incident matters a lot this year.
“This is a good idea, mainly because it allows the company to focus on these risky stores and new, more experimental platforms, there is a possibility of greater quantity without attracting attention from product lines,” SAG said.
He said, “The XR device and the tri-folded in your own event allow the Samsung to talk more about the future and does not affect its products already high amounts of shipping, such as Fold 7 and Flip 7,” he said. “It is also important for Samsung to set a tone for Android XR and correct it, which means to pay more attention to your own event.”
Hand gestures on the project Mooohan headset demolished by Kerry Wan of ZDNET in Google I/O in May 2025.
Sabrina Ortis/ZDNET
NewsPim’s most recent report states that the September 29 incident will be hosted in South Korea and the XR headset will be launched for the first time in Korea on 13 October. Other Korean sources report that the TRAI-folded phone will also be launched first in Korea in the coming months and that smart glasses will be launched before the end of 2025-but the glass will launch first.
Samsung has only hosted another unpacked event in South Korea and launched the 2023 Summer Foldables. He took place in Seoul and I attended the ZDNET with other members of the international press.
ZDNET reached Samsung to comment on this story and will update the article when we learn more.
