In an event on Tuesday, Amazon Unveiled A series of new AI-operated features for its latest ring cameras and doorbells.
The features will enable ring users to recognize the faces of visitors and find lost pets by connecting with other ring users in the same neighborhood. Amazon also launched an Alexa+ feature that serves as a smart doorbell assistant, providing details of visitors before responding to users’ doors.
The ring is also introducing its first 4K product line with “retina vision”, a new imaging technique designed to provide clear videos.
The most notable feature that appeared in the event was the “familiar face”, which uses AI to identify friends and family. Users can enroll the faces of their loved ones in the device, allowing the ring to be able to alert a visitor. The AI user will be alert even when an unfamiliar person is detected, which helps them to make informed decisions.
The company explained In today’s blog post This new feature is to eliminate the estimates to empower customers and explore people to reduce the information triggered by regular activities of customers familiar people.
Ring founder Jamie Siminoff told the press at the event, “If you don’t recognize anyone, you are not recognizing it, you will immediately know (they are unfamiliar).”
Ring has faced criticism for its close relationship with its history of law enforcement and poor data management. Last year, following several complaints, the company announced that it would no longer accommodate police requests for footage from ring users without warrant.
Techcrunch event
San francisco
,
27-29 October, 2025
The feature of the familiar facial can be integrated into a broad Alexa+ Greetings System, which the camera will enable specific greetings when a specific face is identified. This feature converts Voice Assistant into a smart doorbell attendant, which is able to identify the purpose of visits to interact, manage delivery and keep users informed.
Another AI feature helps to find domesticated pets by search party, networking ring cameras. When a user registers a lost pets, neighboring ring users will receive the details of the pet and report vision. The system uses AI to distribute possible matches, although it has been observed that voluntarily reports should be reported. The company states that the users are under control of their privacy and if they do not want to share information with the neighbor, they can choose to ignore the alert.
Both familiar face and Alexa+ Greeting will roll out for customers starting in December. The search party for dogs will be launched in November, with support for future release for cats and other pets.
The features will be preloaded on the new retina 2K and retina 4K devices of the ring, the company’s new products that use “retinal vision”, imaging technology that improves imaging process with advanced AI. The retinal tuning function constantly checks the video quality of the camera and optimize the settings to provide users the best possible picture quality.
Ring Retinal 2K is available on two new products: indoor Cam Plus ($ 59.99) and Wired Doorbel Plus ($ 179.99). The 4K line includes Ring Wired Doorbel Pro ($ 249.99), Outdoor Cam Pro ($ 199.99), Spotlight Cam Pro ($ 249.99), Fludlight Cam Pro ($ 279.99), and Wired Dorbel Elite ($ 499.99).
The equipment is available for pre -order today.
Apart from ring announcements, Amazon also started 2K blink lineup of cameras And blink arc, a $ 99.99 security camera that adds two blink mini 2K+ cameras to the same device, providing 180-degree panoramic views of the surrounding area.
