Roblox on Thursday announced that manufacturers can now sell physical goods directly within their experiences and sports on stage with the launch of new commerce APIs.
This offering provides a new way to generate revenue beyond the purchase of virtual goods or gives a one -time fee to reach specific experiences.
The company started testing the ability to buy physical goods Some branded experiences In the middle of 2024. Last September, Roblox announced that the manufacturers would soon be able to sell physical objects in experiences thanks to the partnership with Shopify.
Now, Roblox is providing that integration to all eligible creators and brands after completing its closed beta test of its commerce API.
The ability to purchase physical products will be available in all ages experiences for users aged 13 years and above. Roblox plans to connect more partners and expand the convenience in additional markets in the future.
For brands, commerce APIs provide a new way to reach customers. For example, the beauty brand is going to launch a shortable experience within the brand faint Rolox, which offers a special gloss bomb shade called “Grape Splash”.
Eligible creators and brands can also bundle physical procurement with digital items through new commerce APIs. This means that you can buy a physical hoodie and get a single one for your digital avatar.
Roblox’s newly approved Merchandizer Program (AMP) connects creators and brands to purchase its real world or online store with items and accessories on Roblox.
The items that will serve as authenticity marks to show consumers on AMP and physical products are official. Bachase products will include a code for a unique digital items relevant to IP that they can use on Roblox.
The company said, “Our vision for the future of shopping is an experience that is more exciting and social than traditional online shopping experience.” blog post“On Roblox, you can detect a virtual store, try on clothes, and share experiences with others. It naturally creates interest and purchase intentions. Now we are taking it a step forward, Roblox users enabling users to purchase material items.”
Roblox notes that manufacturer Studio Twin Atlas used Commerce API in its game to sell physical products and ended by looking at six-end commercial revenue during the first few weeks. About 90% of their total orders are placed through their in-game commerce integration, saying Robox.
