Roblox Corporation has introduced a new regional pricing equipment RoboxOne that allows manufacturers of in-game experiences and objects to automatically adjust the pricing of items purchased with in-app currency known as “robx” to better complete the purchasing power of different fields.
Although the value of Robrex itself does not change when crossing international borders, the currency used to purchase Robox is definitely. The company said in its announcement, “The regional pricing offers the prices of users that are more reflective to their local economy, rather than paying the same price, rather than paying the same price,” the company said in its announcement. “For example, without regional pricing, users in Vietnam or Brazil will pay the same value to users in the United States to reach an economy of an experience.”
“With being able to regional pricing, prices are automatically adapted to each user’s local economy and are updated as Roblox’s virtual economy from time to time -and global economy in the physical world -shifts.”
The call for the currencies of Vietnam and Brazil can help developers to examine their understanding of why items and experiences in other countries can show the cost of “low” robx. In Brazil, there is about 5.8 Brazilian real worth one dollar. These currency differences can make goods more expensive than the US dollar in these areas.

Image through Roblox Corporation.
In an example shared by Roblox, a 199 Robux priced in the United States may cost 139 robxes in Brazil. This is a 30 percent decrease in price between areas.
Roblox Corporation wants 10 percent global game being spent Robox
Roblox Corporation claimed that the regional pricing step is part of its strategy to drive 10 percent of global expenses on video games. Roblox. And even if it can mean that users in weak dollar areas pay less money Robox For each individual purpose, feeling like their expenses on Robox will take them forward and drive them to spend more money, and hope with developers.
If you are worried about users outside these areas, then do not worry about using VPN or technology to reach affordable prices. “Users using VPN to reach Roblox from Brazil’s IP address will not have access to the pricing of Brazil,” A Robox The spokesman said. “Users who reach Roblox from VPN will be shown a default (highest) price for in-game items.
“Our top priorities for this tool are to ensure fairness and prevent misuse. By using a variety of signals to determine the user’s location, we are manually reducing the ability to update our location to take advantage of low prices to users’ ability. User where we cannot determine with confidence, the default will be shown to be default for in-the-world.”
Absolutely Robox A big challenge in spending so much on its app: public perception that the company has been slow to respond to users and Analysts It is said that there is a lack of enforcement of safety rules that puts minors at the risk of exposure to sexual abuse on the stage.
Developer rolled out last November New equipment to help control parents What their children see and hear while playing RoboxIn March 2025, CEO Dave Baszuki told BBC in response to child safety investigation Robox Their message for parents will be “If you are not comfortable, do not let your children be on Roblox.”
“It seems a little counter-couple, but I will always trust parents to make their decisions.”