When Brook Wilson graduated with a degree in graphic design from college, he imagined future campaigns and customer pitch -filled future. “I wanted to become a creative director in an advertising company,” she says. “That was my goal.” But first, he needed a salary.
Outside school and staying in Darham of Northern Carolina, what he thought would be a temporary summer job with a local two men and a truck franchise. Then something surprised. “I fell in love with business,” she says. “It was very dynamic; every day is different. You are solving problems and working with employees and customers – it was a kind of exciting.”
That enthusiasm increased in ambition. Wilson quickly rose through the company’s rank and opened his own two men and a truck franchise in Durham in 2017, at just 23 years old. But first, success came to a standing cost.
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The response that ‘changed everything’
For the first time as a business owner, Wilson escaped into a common problem: Burnout. He tried to do everything himself, and often did. She says, “I was working from 7:30 am to 7:30 am till at least 7 am, and then I had to become the owner of the business after that.” This means doing books, handling parole and everything else that fell out of day-to-day operations. “I wore myself.”
She was not just tired – she was trapped. The development was stalled, and the business was showing signs of stress. Then he got an unexpected opportunity: MBA student at Duke University Fukew School of Business They were looking for local companies to evaluate. Wilson agreed to let him dig into his business, but it was not easy. He had to open his books and have a clear and clear conversation about how the business was going on.
Their evaluation was blunt-and life-changing. “He said,” You are catching your business back because you are trying to do all this, “she misses. “You need to go.”
The students advised them to hire people for bookkeeping, finance and human resources. “He said that I find the things that I am really good and hand over to the rest,” says Wilson. With that external perspective, she began to hire and trust others to lead. That single moment, she says, finally unlocked Vikas. “It was incredibly eye -opening,” she says. “That response changed everything.”
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Learn to lead properly
Once he stepped back, Wilson’s business moves. He added two more areas in the “triangle” region of Northern Carolina, which included Durham, Rale and Chapel Hill over the last five years, and today they produce more than $ 5 million in franchise annual revenue. Wilson credited his long -term success to the same thing that saved him from his staff. “If we focus on our people, our people will focus on the customer side of things,” she says. “Employees will take care of the business, and then the business will grow from there.”
When hired, she first looks for cultural fit – not just ambition. “Many leaders feel that there should be someone on every rent who wants to climb the ladder,” she says. “But there are people who only love their jobs and contribute in a meaningful way. They have the same value for the organization.”
Randy Shake, president of two people and a truck brand, who started with the company in 2000 as a trainee, concerts. “To find someone in which he has a wonderful attitude that wants to be a part of team culture and fits people with our purpose of moving forward, which is most important to us,” they say. “It is about finding those who believe what we believe, first and foremost.”
In addition, Shacka says that 40% of the brand’s franchise owners started their home office, working on the phone or working on a truck on a truck.
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Materials, but competitors
As the Durham region has increased, it is Wilson’s business, but it is not running to expand for expansion. “I wouldn’t say that I am only interested in buying more territories,” she says. “But if the right opportunity comes together, I am always listening. This competitive nature is inside me.”
Wilson says that he never saw himself as an entrepreneur, and that’s why franchising acted. “There is a displayed brand and process. It is almost like a cut-end-pest template,” she says. “It still needs to be customized by the market, but it is a great way.” His biggest advice to others to step into an unexpected opportunity? “Stay open and always take care of your employees. Because the employee is the backbone of any company.”
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When Brook Wilson graduated with a degree in graphic design from college, he imagined future campaigns and customer pitch -filled future. “I wanted to become a creative director in an advertising company,” she says. “That was my goal.” But first, he needed a salary.
Outside school and staying in Darham of Northern Carolina, what he thought would be a temporary summer job with a local two men and a truck franchise. Then something surprised. “I fell in love with business,” she says. “It was very dynamic; every day is different. You are solving problems and working with employees and customers – it was a kind of exciting.”
That enthusiasm increased in ambition. Wilson quickly rose through the company’s rank and opened his own two men and a truck franchise in Durham in 2017, at just 23 years old. But first, success came to a standing cost.
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