key takeaways
- J.M. Smucker Co. is suing Trader Joe’s over alleged Uncrustables knockoffs.
- Smucker’s says it has spent a billion dollars over the past two decades developing and marketing melt-and-eat peanut butter and jelly sandwiches.
- The food manufacturer alleges that Trader Joe’s has infringed on various of its trademarks, including “the image of a round crustless sandwich, which when bitten reveals the filling inside.”
Trader Joe’s is famous for its entertainment Food creations and duplicates Popular snacks, but a new product has put grocery shoppers in trouble legal battle,
J.M. Smucker Co. filed a lawsuit against Trader Joe’s in federal court in Ohio on Monday, alleging Trader Joe’s infringed on its design and packaging trademarks with its round, crustless peanut butter and jelly sandwiches.
The J.M. Smucker Company is the parent company of Smucker’s, which has been making Uncrustables, the flagship lunchbox product in America for more than two decades. Sandwich started in its current form in 2000). In the filing, the company said it has spent more than $1 billion on marketing and product development over 25 years. Per the new York Times,
Uncrustables’ melt-to-eat and handheld design have made it a popular lunchbox staple for parents and kids — and a half-time snack for athletes.
last year, athletic informed Various National Football League teams purchase more than 80,000 small sandwiches per year. This makes sense for games: They’re individually wrapped, which keeps them hygienic; Small, which makes them quick and easy to eat; And rich in protein (in late September, Smucker was released). two new flavors With 12 grams of protein in each sandwich).
the new York Times Note that when you can’t trademark A sandwich, you can trademark the shape, configuration, and packaging design. In this case, Smucker’s says in the lawsuit that it has trademarked “a round pie-like shape with distinct peripheral wavy crimping” as well as “the image of a round crustless sandwich, with filling shown on the inside.”
Connected: Smucker’s Employees Really Want to Go to the Office – Here’s Why
The company said in its lawsuit, “Smucker takes no issue with others in the market selling pre-packaged, frozen, thawed and eaten crustless sandwiches. But it cannot allow others to use Smucker’s valuable intellectual property to make such sales.”
Trader Joe’s has not yet commented, although some outside analysts suggest that their lawyers will argue that their product more square,
Connected: Hostess Brands gets a new owner in jam giant JM Smucker in $5.6 billion deal
key takeaways
- J.M. Smucker Co. is suing Trader Joe’s over alleged Uncrustables knockoffs.
- Smucker’s says it has spent a billion dollars over the past two decades developing and marketing melt-and-eat peanut butter and jelly sandwiches.
- The food manufacturer alleges that Trader Joe’s has infringed on various of its trademarks, including “the image of a round crustless sandwich, which when bitten reveals the filling inside.”
Trader Joe’s is famous for its entertainment Food creations and duplicates Popular snacks, but a new product has put grocery shoppers in trouble legal battle,
J.M. Smucker Co. filed a lawsuit against Trader Joe’s in federal court in Ohio on Monday, alleging Trader Joe’s infringed on its design and packaging trademarks with its round, crustless peanut butter and jelly sandwiches.
The J.M. Smucker Company is the parent company of Smucker’s, which has been making Uncrustables, the flagship lunchbox product in America for more than two decades. Sandwich started in its current form in 2000). In the filing, the company said it has spent more than $1 billion on marketing and product development over 25 years. Per the new York Times,
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