You do not need to be an impressive person to focus on social media, and your post does not need to rack a million ideas to differentiate your lower line. For small businesses, which is counted as “viral” is all relative. The key is engagement, or your customers have to share, like and think about their business. So how do you do this? Here, six mothers and paps share their social media success stories.
1. Authentic low-Fi vibes
Posted by Absent absence comedy (Austin, TX)
“My company teaches Improves and Sketch Classes, runs camps, and performs live comedy shows. Once we have a video about a professional filmmaker company. It’s great, and people like it-but here’s the thing here: Another video that is a pre-post, and it is more reacted to me anytime!” – Christin Henn, Owner
Related: 9 tips to increase your small business with social media marketing
2. Trusted family history
Posted by Midwest girl (Dabuke, IA)
“We are the sisters who own a midwest-themed garment company, and are always in the story tell about why we do what we do. Anytime we post a throbac picture of our parents, we get crazy comments and traction. They were the same as the same as the Middle School. – Marisa Hoffman and Jurba Odors, owners
3. Exploitation of cultural conversation
Posted by Gardner used books, Ink. (Tulsa, OK)
“We run a used bookstore. In 2021, we did our first banned books weEK, where we found whatver banned books we would and put them out. We always try to stays neutral in needve, but Love all books – and they started banning things we use to read, like To kill a mockingbirdWhen we posted about our other one on Facebook in 2022, there was a lot of debate in the comments – like, the great GatsbyWhy is it banned? But every year we do it, the post gets a lot of conversation. People appreciate that we are standing for this. , – Socoro Gardner, owner, and his daughter Monica Gardner, Director
Related: Business to exploit the power of social media
4. Chef’s inspirational backstory
Posted by Charles pan-fried chicken (Harlem, NY)
“I run three sol food restaurants in New York City with Chef Charles Gabriel. In this video, I tell you how to take cotton in Charles Charlot, how to sell chicken on a table in Harlem and to sell chicken on a table in a table, and when we meet together, you are expanding on three places. ‘ I did not have a child, and I think people did not have so. -Shef Qui Slobert, COO and Co-Malik Chef with Charles Gabriel
5. Educational SEO Material
Posted by Times Tting (Leton, UT)
“We repair watches and watches, and our YouTube channels do great. But one of our videos has been viewed more than a million times. The title hook is: ‘ #1 The most harmful mistakes make a citizen with an eco-drive watch.’ So if you are one, you want to know. -Jared Foster, Cum Malik with his wife, Anette Foster
Related: Trendjacking – 6 ways to spot and capital on emerging social media trends
6. Cultural wave ride
Posted by Rustler Hat Company (Nashville, TN)
“I am the owner of a custom hat shop in Nashville. Whenever there are major events in the city, we try to create social media that will attract the attention of visitors. For example, when Country Star Morgan Wallen was playing a local concert, one of our colleagues had the idea of doing his own version of ‘Morgan Walon Walkout’. This is one thing. – Alex Samuels, Owner
