As AI music generators such as Suno and Odio make it easy to brainstorm, such as Spotiffs are flooded with AI-related materials, wondering the audience and artists equally what “real” music is. On Thursday, Spotify announced new policies, which attempts to reduce three problems, which tries to reduce the three problems of platforms with AI: Slop, Impression, and revelations whether AI was used to make music.
The company’s efforts aim to “protect spam and immunoping and deception by deception” and ensure that the audience does not feel “thugs”, the global head of Spotiff’s global music product, Charlie Helman told reporters in a press briefing about the announcement. At the same time, he said that Spotify wants to allow artists to use AI if they want.
Spotify is working with music standards-setting organization DDEX To develop a new metadata standard for AI using the use of AI In any part of song production. This involves using AI to create the sounds ending in the track, such as Vocals and Instruments, as well as AI, as an assistant, as an assistant, among other stages, SAM Daboff, Head of Marketing and Policy, told reporters.
Daboff said that fifteen record labels and music distributors committed to adopt the AI revelations. When the standard will be released, there is no specific timeline for this, Daboff said, stating that the labels and distributors will need to update their process of giving credit information to Spotify.
The stage also increased its response Incorrect identityWhich it defines without the permission of another artist – real or fake – includes “unauthorized AI Voice clone, deepfec and any other form of vocal replicas or copying,” said Daboff.
Daboff also said that Spotify is also a music spam filter in the next few “weeks or a few months” that identifies uploaders that try to game the system. He referred to several strategies commonly used by spammers, such as “trying to rack royalty-bearing streams” or uploading tracks for more than 30 seconds to upload the same track several times with a slightly different metadata. In the last 12 months, Spotify says it removed the 75 million spam tracks.
The company also addressed rumors of AI-based songs. Avoid paying artistsDaboff called the rumors “clearly and absolutely wrong”, saying that spotify “with or without” AI “makes any music,” saying that “100% of it is made, owned, has been uploaded by licensed third parties. ,
He did not say whether AI music is being added to Spotiff’s editorial curated playlist during briefing.
Later, Daboff provided the following comments Ruckus On this subject:
“Our editors are focused on playlisting music, which they think will echo with the audience. And on the tracks that are mainly generated, we are seeing very low level of engagement. Royalty to third party on all this.”
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