Starbucks has found that removing human labor in favor of machines does not work for the company-so now the coffee series is hiring old-fashioned human barsta at thousands of shops.
Starbucks CEO Brian Nicole said in a call with investors earlier this week that the company’s attempt to reduce the headcount and replace humans with machines in the last few years had backfired: Advanced machinery proved to be an insufficient option for human labor.
Nicole said on the call, “Over the years, we are actually removing labor from shops, I think with the hope that equipment can compensate to remove labor.” Mentor“What we are finding is that what was played was not an accurate perception with him.”
Time to nicole became involved Starbucks In September 2024, the company was testing the growth of human employees in only a few places. Nikkol widespread attempts to include 3,000 places in the coffee series this year 40,000 stores Globally.
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Nicole said that new technology does not cut it alone. Starbucks are allowed to access employees to new equipment to adequate staff stores and give better customer experience.
Nicole said on the call, “The equipment does not solve the customer experience that we need to provide, but to staff stores and deploy with this technique behind it.”
Nikkol stated that the growing employees would get high costs, but it was claimed that “some development” for the company would be with the move.
Starbucks CEO Brian Nicole. Photo through Getty Image by Kevin Sullivan/Digital First Media/Orange County Register
The move to appoint New Barisas is part of Nicole’s plan Five consecutive Quarters Decline in sales. Starbucks Informed On Tuesday, Wall Street fell less than expectations to 1% of the same-store sales in the first quarter of 2025.
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Nikkol reassured Investors on calls that were proven to be “disappointing”, although the financial results were showing a lot of signs of progress “internal. For example, the average time to order in-store order had declined on average two minutes during the quarter, he said.
Nicole plans to move around Starbucks include limiting the number of customers, which can order customers via mobile Ceramic mug For in-store order, cutting 30% of the menu, Customers’ names Bottom with sharpies on your cup, and ask barsista to order Under four minutesFrom May 12, Starbucks will also require a solid black top and barsistus to dress equally in khaki, black, or blue denim bottles.
Starbucks operates 16,941 stores There is more in America 211,000 US employeesCompany store At the time of writing, about 11% of the year-old year was below.
