The pair launched a side hustle in 2021, 31, and Taylor Borenstein, 31, and co-founder in New York City at this side Hustle Spotlight Q&A. StocktA adaptable workout accessories brand.
Blumka was the director of the brand partnership at Shophields and was a product implementation manager in Borenstein Bloomberg when he invested around $ 50,000 for his personal savings in business. Co-founders have extended it to an attractive business for an attractive business for $ 10 million in revenue from two-individual operations in 2025 as it rotates in Amazon, DTC and B2B.
Read properly how they did this, here.
Image Credit: Courtesy of Stocks. Taylor Borenstein, left, and Milli Blumka, Right.
Reactions have been edited for length and clarity.
When did you start your side, and where did you get inspiration for it?
Blumka and Borenstein: We had an idea for stocks in 2020 when home workouts became ideal and our old yoga mats were not just cutting it. We needed more support and versatility that we were doing as sculpture and pilates, and we could not find a mat that could keep. We got inspiration through our personal needs and keeping in mind many trainers we saw that we were rolling our mat in half to get additional support … we knew that there should be a better way.
Related: The couple’s ‘Scrap’ side Hustle was sold in 1 weekend – it hit $ 1 million in 3 years and now makes millions annually: ‘lean but powerful’
What were some of the first steps you take to remove your side from the ground? How much money/investment was made in launching?
Blumka and Borenstein: Either of us had earlier started a business, created a product alone, so the first step was too much networking. We tried to understand with friends of friends how you go about making a product. We conducted a lot of survey to understand whether it was a “we” problem or even if other people were struggling with it. We have invested $ 25,000 for our savings to remove business from the ground and have since invested profits.
Image Credit: Courtesy of Stocks
If you can go back to your professional journey and change a process or approach, what would it be, and how do you want you to do it in a different way?
Blumka: If I could go back, I would probably install our streets long ago. Initially, both of us tried to touch everything and hold hands for every aspect of business. Once we defined who has it, things became very smooth. We will have a lot of time left from those roles.
Borensine: I might have hired customer service support soon, as we spent a lot of our time on customer experience when we could spend it in building a business.
Related: These friends started a side -uproar in their kitchen. Sales increased to $ 130,000 in 3 days – then 7 figures: ‘Revenue has increased continuously.’
When it comes to this specific business, you should be particularly challenging and/or surprising that people who come in this type of work should be prepared, but not the possibility?
Borensine: Before starting a consumer brand, I always thought, How difficult it can be if you have a good product? It turns out that the product is just the first step: growing a business is a ton of discipline, hard work, networking and efforts in all verticals to really succeed.
Image Credit: Courtesy of Stocks
Can you remember a specific example when something went very wrong – how did you fix it?
Blumka: We once had an entire container of inventory damaged, and we did not feel comfortable selling it. Instead, we donated mats to local organizations and used them for community programs. This made us out of the stock for some time, so we leaned to pre-organs and resumed the challenge as a marketing opportunity.
How long did you take to see continuous monthly revenue? How much did the side hustle earn?
Blumka: We did not pay ourselves until we decided that it is time to stack our full -time jobs rather than just one side hustle.
Borensine: It happened about a year before leaving things and we saw the monthly revenue. For the first year, there were good months, great months and bad months – eventually it became more consistent and easy to predict.
Related: At the age of 24, she came to America and worked in Walmart. Then he surpassed a ‘Magic’ side hustle this year to ahead of $ 1 million.
What does development and revenue now look like?
Blumka and Borenstein: We are on track to $ 10 million this year – what we did in 2024 doubled.
Image Credit: Courtesy of Stocks
What do you enjoy the most in running your business?
Blumka: Connection of creativity and community. I like to take an idea and turn it into those with whom they actually join. He said, the real reward is looking out of our products out in the wild, people actually use and love them. The construction community around the movement and welfare has been the most complete part of the community. Also, doing with my best friend is the biggest bonus.
Borensine: At some point, it stopped feeling like really work. Stact is an expansion of me and my family, and every day I get to work with my best friend and my husband (which we hired last year). I think I can create my schedule, my hard work is rewarded with the development of my own business, I meet terrible people, and I have the opportunity to design new products and come to life.
“Anarchy is part of the journey.”
Depending on your journey so far, what is your best advice for founders?
Blumka: A perfect time, the right product or correct plan will never be, but you have to start somewhere. There will always be a reason to wait, but real progress starts after the launch. This is when you can adapt, learn more.
Borensine: Everyone will have advice, but trust your intestine – there is no playbook. And remember, no one knows all this; Anarchy is part of the journey.
The pair launched a side hustle in 2021, 31, and Taylor Borenstein, 31, and co-founder in New York City at this side Hustle Spotlight Q&A. StocktA adaptable workout accessories brand.
Blumka was the director of the brand partnership at Shophields and was a product implementation manager in Borenstein Bloomberg when he invested around $ 50,000 for his personal savings in business. Co-founders have extended it to an attractive business for an attractive business for $ 10 million in revenue from two-individual operations in 2025 as it rotates in Amazon, DTC and B2B.
Read properly how they did this, here.
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